A client of mine once taught me this: there’s no king without a kingdom. What does that mean for electoral politics? If you are entering the home stretch of a campaign, you have to milk the votes in your kingdom to the maximum. This can be a geographically defined stronghold, or a socioeconomic group of the electorate, or an organization that is backing your candidacy. Candidates who lose a close election could almost always have found the lacking votes in their kingdom. If you have time, on the other hand, use it to do some outreach.