Campaign Analysis from political advisor Dr. Louis Perron

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I was quoted in an article on Al Jazeera about campaign slogans. A good campaign slogan is more than a...

It’s my great pleasure and honor to share with you that I was interviewed live for more than half an...

Donald Trump is out on bail in four jurisdictions facing dozens of felony charges and it does not seem to...

Do celebrity endorsements matter? See my answer in an article that was published yesterday in USA Today. In short, my...

I was glad to contribute to two articles that were recently published in the British Daily Express: Elections with an...

A party should always run a campaign on an issue where their own side is unified, and the other side...

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