Campaign Analysis from political advisor Dr. Louis Perron

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What happens when a politician breaks a major campaign promise? The intuitive answer is that voters punish them. But recent...

In six weeks, Americans will vote in the midterms. The entire House of Representatives and a third of the Senate...

In the state of Saxony-Anhalt, the regional elections this Sunday ended with a political bombshell. The AfD (Alternative for Germany)...

A common mistake in modern campaigning is to confuse social media with public opinion. But don’t confuse noise with votes....

One of the best pieces of political advice I’ve ever received came from one of my long-running clients: “There’s no...

I always find it funny when clients or prospects tell me that they “believe” in surveys. I occasionally ask back...

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