Campaign Analysis from political advisor Dr. Louis Perron

The United States of America has long been considered the homeland of capitalism and New York its capital. But as...

It has really become common—and widely accepted—to bash and trash politicians online. Social media has certainly not made things better...

There is currently a lot of talk and hype about Gen Z, voters who scroll through campaigns rather than watch...

I recently read Beyond the Horse Race written by my esteemed colleague, pollster, and author John Zogby. Here are some...

Many media reports about data-driven campaigning are sensationalized. We all remember the story about Cambridge Analytica, which was foremost good...

As a political consultant, I have barely ever lost an incumbent race. And in my experience, the incumbent often does...