“I have known Dr. Louis Perron for many years, and it has always been a refreshing experience to listen to his reports and analyses. I have described his presentations as ‘like walking in the garden barefoot.’ I say that because I always come away fully grounded. You, will too, after reading his book.”
Plan your winning campaign
Actionable advice to aspiring candidates and campaign strategists
Incumbents may enjoy many advantages when they seek reelection, but their distinct disadvantages (such as broken campaign promises or association with the status quo) are ripe weaknesses for challenger candidates to exploit.
The strategies and tactics outlined in this groundbreaking book deliver an essential step-by-step guide on how to win elections and challenge an incumbent at any level of government.
- Assess the real strength of the incumbent and the quality of the challenger.
- Build a top-notch campaign team.
- Develop a winning message.
- Leverage social media.
- Increase your mass media presence.
- Advertise effectively to support your campaign strategy.
- How to deal with and fight attacks (that are sure to come if and when you're seen as a threat).
- Neutralize any weakness.
Once victorious, challengers-turned-incumbents learn how to avoid the same traps to effect change and sail to an easy reelection.
Louis Perron, PhD, is a political scientist, consultant, and TEDx speaker based in Switzerland. His track record includes winning dozens of election campaigns worldwide—from big city mayors to presidents. He speaks fluent English, German, and French, is a frequent commentator on election campaigns in the news, and has been teaching political marketing for more than a decade.
Bonus Offers
Take advantage of these limited time offers when you buy Beat the Incumbent: Proven Strategies and Tactics to Win Elections.
I will personally sign both copies, using your name.
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Enroll in a free webinar. Choose from How to Win Any Election Campaign or Master Your Campaign Skills. Learn a step-by-step process to create a winning election campaign or how to dramatically improve your skills on the campaign trail.
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Get free access to two webinars, How to Win Any Election Campaign and Master Your Campaign Skills.
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Schedule a complimentary Zoom session, for example, a classroom or party meeting where you can ask me any question about politics. Zoom sessions last for 50 minutes
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Enjoy a free personal advisory call (valued at $1000 USD). Whether you are thinking about running for office, dealing with a crisis, or need advice on a media appearance, I can help.
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It’s dinner on me at the restaurant Kronenhalle in Zürich (please note, travel is not included). Enjoy gourmet regional cuisine in an elegant and unique setting.
How to Claim Your Bonus
Order your copy of Beat the Incumbent: Proven Tactics and Strategies to Win Elections.
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Praise for Beat the Incumbent
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