Checklist for a Winning Campaign Message

author
Dr. Louis Perron
blog post louis

In my last post, I wrote that a good campaign message should be simple and understandable. While this is a necessary pre-condition, it takes more for a winning campaign message. Here’s a checklist for a winning campaign message I learned from Dr. Ronald Faucheux’s book Running for Office. A good message should be:

•    Short
•    Relevant
•    Believable
•    Show contrast
•    A coherent narrative
•    Written down in a campaign plan
•    Tested
•    Be repeated over and over again
•    Fully communicated