{"id":1029,"date":"2020-06-21T21:42:40","date_gmt":"2020-06-21T21:42:40","guid":{"rendered":"https:\/\/www.wahlkampfanalyse.ch\/?p=1029"},"modified":"2020-06-21T21:42:40","modified_gmt":"2020-06-21T21:42:40","slug":"social-media-in-abstimmungskampagnen","status":"publish","type":"post","link":"https:\/\/louisperron.com\/de\/social-media-in-abstimmungskampagnen\/","title":{"rendered":"Social Media in Abstimmungskampagnen"},"content":{"rendered":"<p>Das Muster lief bei der No-Billag-Initiative, beim Referendum \u00fcber die Sozialdetektive sowie bei demjenigen \u00fcber das Online-Gl\u00fccksspielgesetz gleich: In den sozialen Medien gab es einen riesigen Hype. Die Journalistinnen und Journalisten haben es dankbar \u00fcbernommen. Und wie war am Abstimmungssonntag das Resultat? Mit 71.6% Nein, 64,7% Ja und 73% Ja ern\u00fcchternd. Man lerne: Abstimmungen werden in der Schweiz nach wie vor und bis auf absehbare Zeit nicht in den sozialen Medien gewonnen.<\/p>\n<p>Das soll nun aber mal nicht heissen, dass man die Instrumente, die zur Verf\u00fcgung stehen, nicht nutzen soll. Noch besser aber als sie nur zu nutzen, ist, wenn man auch versteht, wie und wozu man sie in einer politischen Kampagne sinnvollerweise strategisch einsetzt. So k\u00f6nnen die sozialen Medien in einem Abstimmungskampf helfen, die Medienberichterstattung zu beeinflussen. Auch k\u00f6nnen sie n\u00fctzlich sein, um die eigene Basis zu mobilisieren und zu aktivieren \u2013 vor allem auf der linken Seite. Es \u00e4ndert aber niemand seine Meinung auf den sozialen Medien. Und das \u00dcberzeugen von Unentschlossenen spielt bei Abstimmungsk\u00e4mpfen (im Gegensatz zu Wahlkampagnen) h\u00e4ufig eine sehr zentrale Rolle. Matchentscheidend dazu sind im Jahr 2020 unter anderem die Arena, die Tagesschau, die Sonntagspresse, der SonnTalk, das Abstimmungsb\u00fcchlein und das Plakat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Das Muster lief bei der No-Billag-Initiative, beim Referendum \u00fcber die Sozialdetektive sowie bei demjenigen \u00fcber das Online-Gl\u00fccksspielgesetz gleich: In den sozialen Medien gab es einen riesigen Hype. Die Journalistinnen und Journalisten haben es dankbar \u00fcbernommen. Und wie war am Abstimmungssonntag das Resultat? Mit 71.6% Nein, 64,7% Ja und 73% Ja ern\u00fcchternd. Man lerne: Abstimmungen werden [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[203],"tags":[],"class_list":["post-1029","post","type-post","status-publish","format-standard","hentry","category-german-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media in Abstimmungskampagnen - Dr. Louis Perron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louisperron.com\/de\/social-media-in-abstimmungskampagnen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media in Abstimmungskampagnen - Dr. Louis Perron\" \/>\n<meta property=\"og:description\" content=\"Das Muster lief bei der No-Billag-Initiative, beim Referendum \u00fcber die Sozialdetektive sowie bei demjenigen \u00fcber das Online-Gl\u00fccksspielgesetz gleich: In den sozialen Medien gab es einen riesigen Hype. 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