{"id":1073,"date":"2020-09-08T21:33:55","date_gmt":"2020-09-08T21:33:55","guid":{"rendered":"https:\/\/www.wahlkampfanalyse.ch\/?p=1073"},"modified":"2020-09-08T21:33:55","modified_gmt":"2020-09-08T21:33:55","slug":"ikea-macht-werbung-fur-den-vaterschaftsurlaub-mein-interview-auf-20-minuten","status":"publish","type":"post","link":"https:\/\/louisperron.com\/de\/ikea-macht-werbung-fur-den-vaterschaftsurlaub-mein-interview-auf-20-minuten\/","title":{"rendered":"IKEA macht Werbung f\u00fcr den Vaterschaftsurlaub \u2013 mein Interview auf 20 Minuten"},"content":{"rendered":"<p>IKEA kaufte gestern die Titelseite von 20 Minuten. Dabei machte die Firma aber nicht Werbung f\u00fcr ihre M\u00f6bel, sondern f\u00fcr den Vaterschaftsurlaub. In der Vergangenheit haben sich vor allem Firmen in Abstimmungsk\u00e4mpfe eingeschaltet, die von einer Vorlage direkt betroffen waren. Insofern ist das relativ neu, denn IKEA geht es dabei offensichtlich auch um Imagepflege. Anfang Jahr hatte sich Coca-Cola f\u00fcr mehr Vielfalt engagiert, just zum Zeitpunkt als die Schweiz \u00fcber ein Diskriminierungsverbot aufgrund der sexuellen Orientierung abgestimmt hat. Der Trend kommt aus den USA. Dort ist es schon eine Weile in f\u00fcr Firmen, sich politisch zu \u00e4ussern. Das haben wir beispielsweise auch im Zusammenhang mit der &#8222;Black Lives Matter&#8220;-Bewegung gesehen. Mein Interview zum Thema gestern in <a href=\"https:\/\/www.20min.ch\/story\/dahinter-steckt-sicher-ein-stueck-marketing-und-imagepflege-376928779781\">der Zeitung 20 Minuten<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IKEA kaufte gestern die Titelseite von 20 Minuten. Dabei machte die Firma aber nicht Werbung f\u00fcr ihre M\u00f6bel, sondern f\u00fcr den Vaterschaftsurlaub. In der Vergangenheit haben sich vor allem Firmen in Abstimmungsk\u00e4mpfe eingeschaltet, die von einer Vorlage direkt betroffen waren. Insofern ist das relativ neu, denn IKEA geht es dabei offensichtlich auch um Imagepflege. Anfang [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[203],"tags":[],"class_list":["post-1073","post","type-post","status-publish","format-standard","hentry","category-german-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IKEA macht Werbung f\u00fcr den Vaterschaftsurlaub \u2013 mein Interview auf 20 Minuten - Dr. Louis Perron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louisperron.com\/de\/ikea-macht-werbung-fur-den-vaterschaftsurlaub-mein-interview-auf-20-minuten\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IKEA macht Werbung f\u00fcr den Vaterschaftsurlaub \u2013 mein Interview auf 20 Minuten - Dr. Louis Perron\" \/>\n<meta property=\"og:description\" content=\"IKEA kaufte gestern die Titelseite von 20 Minuten. 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