{"id":1163,"date":"2021-01-31T22:55:55","date_gmt":"2021-01-31T22:55:55","guid":{"rendered":"https:\/\/www.wahlkampfanalyse.ch\/?p=1163"},"modified":"2021-01-31T22:55:55","modified_gmt":"2021-01-31T22:55:55","slug":"regel-nummer-eins-fur-krisenmanager","status":"publish","type":"post","link":"https:\/\/louisperron.com\/de\/regel-nummer-eins-fur-krisenmanager\/","title":{"rendered":"Regel Nummer eins f\u00fcr Krisenmanager"},"content":{"rendered":"<p>Viele Schweizerinnen und Schweizer meinen, die Fernsehwerbung mit frontalen Angriffen seien eine amerikanische Eigenheit. In der Tat l\u00e4uft \u00ab<em>Negative Campaigning<\/em>\u00bb in den USA sehr explizit und direkt zwischen den Kandidaten. In Europa findet es hingegen h\u00e4ufig via Medien statt. Wie die F\u00e4lle Geri M\u00fcller, Jonas Fricker, Hans Fehr, Roman Burger, Yannick Buttet, Bruno Zuppiger, G\u00e9raldine Savary und Pierre Maudet illustrieren, ist es aber auch bei uns omnipr\u00e4sent. In den USA reagiert das Stimmvolk mittlerweile eher abgestumpft auf die Angriffe. Wie die erw\u00e4hnten F\u00e4lle zeigen, ist \u00ab<em>Negative Campaigning<\/em>\u00bb bei uns aber erstaunlich effizient. W\u00e4hrend weniger Wochen k\u00f6nnen Karrieren beendet werden.<\/p>\n<p>Im Zentrum einer Krise steht normalerweise ein Vorwurf oder ein (angeblicher) Skandal. In meiner Arbeit als Politberater habe ich Kunden erlebt, denen Korruption, Alkoholismus, Drogenkonsum, eheliche Untreue, zweifelhafte Allianzen oder \u00fcberteuerte Projekte vorgeworfen wurden. Anderen wurde vorgehalten, sie seien zu alt, zu lange im Amt, zu dogmatisch, politisch zu extrem oder sie h\u00e4tten die falsche Herkunft. H\u00e4ufig gibt es Warnzeichen, manchmal kommen Skandale aber auch aus dem Nichts. In jedem Fall gibt es aber einen \u00ab<em>breaking point<\/em>\u00bb, wo der Vorwurf publik wird und ab welchem es kein Zur\u00fcck mehr gibt. Ab dann ist es als Krisenmanager essentiell, so schnell wie m\u00f6glich die Fakten zusammen zu tragen. Als Berater muss ich die \u2013 unter Umst\u00e4nden brutale \u2013 Wahrheit kennen. Denn es ist wie der Gang in einem Labyrinth: Wenn man zu Beginn falsch abbiegt, wird alles, was folgt, auch falsch sein. \u00ab<em>Get the facts straight<\/em>\u00bb, hat mir vor vielen Jahren mein Professor an der <em>Graduate School of Political Management<\/em> in Washington D.C. beigebracht. Ich denke jedes Mal daran.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viele Schweizerinnen und Schweizer meinen, die Fernsehwerbung mit frontalen Angriffen seien eine amerikanische Eigenheit. In der Tat l\u00e4uft \u00abNegative Campaigning\u00bb in den USA sehr explizit und direkt zwischen den Kandidaten. In Europa findet es hingegen h\u00e4ufig via Medien statt. Wie die F\u00e4lle Geri M\u00fcller, Jonas Fricker, Hans Fehr, Roman Burger, Yannick Buttet, Bruno Zuppiger, G\u00e9raldine [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[203],"tags":[],"class_list":["post-1163","post","type-post","status-publish","format-standard","hentry","category-german-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Regel Nummer eins f\u00fcr Krisenmanager - Dr. Louis Perron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louisperron.com\/de\/regel-nummer-eins-fur-krisenmanager\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Regel Nummer eins f\u00fcr Krisenmanager - Dr. Louis Perron\" \/>\n<meta property=\"og:description\" content=\"Viele Schweizerinnen und Schweizer meinen, die Fernsehwerbung mit frontalen Angriffen seien eine amerikanische Eigenheit. 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