{"id":1165,"date":"2021-02-07T17:26:15","date_gmt":"2021-02-07T17:26:15","guid":{"rendered":"https:\/\/www.wahlkampfanalyse.ch\/?p=1165"},"modified":"2021-02-07T17:26:15","modified_gmt":"2021-02-07T17:26:15","slug":"was-ist-opposition-research","status":"publish","type":"post","link":"https:\/\/louisperron.com\/de\/was-ist-opposition-research\/","title":{"rendered":"Was ist Opposition Research?"},"content":{"rendered":"<p>Opposition Research ist ein Instrument aus dem U.S.-Wahlkampf. Insider nennen es im Kampagnenjargon auch kurz \u00abOppo\u00bb. Es geht darum, die Schw\u00e4chen und Widerspr\u00fcche des Gegenspielers systematisch zu sammeln und zu dokumentieren. Dies sollte man nicht verwechseln mit Schn\u00fcffelei. Opposition Research betrifft \u00f6ffentlich zug\u00e4ngliche Daten sowie dokumentierte und referenzierte Informationen. Schl\u00fcssel und Nutzen liegen in der Systematik.<\/p>\n<p>Konkret besteht Opposition Research aus drei Phasen: 1) Das systematische Sammeln von Informationen, 2) das Herausarbeiten und Erkennen von Mustern, 3) allf\u00e4llige Verwendung der Informationen bez\u00fcglich Anpassung der eigenen Strategie, Definition von Zielgruppen oder der eigenen Medienarbeit. W\u00e4hrend Opposition Research in den USA zum Standard-Werkzeug jeder Kampagne geh\u00f6rt, ist das Instrument in der Schweiz weitgehend unbekannt. Wenn es angewendet wird, dann wohl eher im Bereich Public Affairs denn in Wahlk\u00e4mpfen. Es ist dann also eher \u00abDecision Maker Research\u00bb, aber nicht weniger schlagkr\u00e4ftig.<\/p>\n<p>Sun Tzu, ein Chinesischer General und Philosoph, soll mal gesagt haben: Wer sich selber und seinen Gegner kennt, braucht sich vor 100 Schlachten nicht zu f\u00fcrchten. Das ist (vom milit\u00e4rischen Vokabular mal abgesehen) die Essenz von Opposition Research in einem Satz zusammengefasst.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opposition Research ist ein Instrument aus dem U.S.-Wahlkampf. Insider nennen es im Kampagnenjargon auch kurz \u00abOppo\u00bb. Es geht darum, die Schw\u00e4chen und Widerspr\u00fcche des Gegenspielers systematisch zu sammeln und zu dokumentieren. Dies sollte man nicht verwechseln mit Schn\u00fcffelei. Opposition Research betrifft \u00f6ffentlich zug\u00e4ngliche Daten sowie dokumentierte und referenzierte Informationen. Schl\u00fcssel und Nutzen liegen in der [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[203],"tags":[],"class_list":["post-1165","post","type-post","status-publish","format-standard","hentry","category-german-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was ist Opposition Research? - Dr. Louis Perron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louisperron.com\/de\/was-ist-opposition-research\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was ist Opposition Research? - Dr. Louis Perron\" \/>\n<meta property=\"og:description\" content=\"Opposition Research ist ein Instrument aus dem U.S.-Wahlkampf. 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