{"id":1191,"date":"2021-03-28T13:13:33","date_gmt":"2021-03-28T13:13:33","guid":{"rendered":"https:\/\/www.wahlkampfanalyse.ch\/?p=1191"},"modified":"2021-03-28T13:13:33","modified_gmt":"2021-03-28T13:13:33","slug":"bedeutung-von-giveaways-im-wahlkampf","status":"publish","type":"post","link":"https:\/\/louisperron.com\/de\/bedeutung-von-giveaways-im-wahlkampf\/","title":{"rendered":"Bedeutung von Giveaways im Wahlkampf"},"content":{"rendered":"<p>Letztes Jahr, als Versammlungen noch m\u00f6glich waren, hielt ich bei einer Partei einen Vortrag zum Thema Wahlkampf. Dabei wurde ich von einer Teilnehmerin gefragt, was ich denn von Giveaways im Wahlkampf halte. \u00ab<em>Reine Geldverschwendun<\/em>g\u00bb, lautete meine Antwort. Sp\u00e4ter wurde mir gesagt, dass die Person, die die Frage gestellt hatte, eine Firma habe f\u00fcr Giveaways\u2026..<\/p>\n<p>Trotzdem ist es meine Meinung (die KOVI-Fahne nehme ich hier bewusst aus. Das ist f\u00fcr mich ein Werbe- und Fundraisingmittel und nicht ein Giveaway). Ich habe das auch zig Mal in Fokusgruppen getestet: Die W\u00e4hlerinnen und W\u00e4hler machen sich sogar lustig \u00fcber die vielen Nast\u00fccher, die sie vor Wahlen erhalten. Jemanden w\u00e4hlen w\u00fcrden sie deswegen sicher nicht. Und wenn es denn unbedingt sein muss, dann sollte das Giveaway wenigstens die Botschaft und Weltanschauung der Partei oder der Kandidaten kommunizieren, also zum Beispiel Jasskarten f\u00fcr die SVP oder ein Schild f\u00fcr ans Velo f\u00fcr die Gr\u00fcnen. Ganz allgemein gilt im Wahlkampf: Mut zur politischen Aussage!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Letztes Jahr, als Versammlungen noch m\u00f6glich waren, hielt ich bei einer Partei einen Vortrag zum Thema Wahlkampf. Dabei wurde ich von einer Teilnehmerin gefragt, was ich denn von Giveaways im Wahlkampf halte. \u00abReine Geldverschwendung\u00bb, lautete meine Antwort. Sp\u00e4ter wurde mir gesagt, dass die Person, die die Frage gestellt hatte, eine Firma habe f\u00fcr Giveaways\u2026.. Trotzdem [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[203],"tags":[],"class_list":["post-1191","post","type-post","status-publish","format-standard","hentry","category-german-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bedeutung von Giveaways im Wahlkampf - Dr. Louis Perron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louisperron.com\/de\/bedeutung-von-giveaways-im-wahlkampf\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bedeutung von Giveaways im Wahlkampf - Dr. Louis Perron\" \/>\n<meta property=\"og:description\" content=\"Letztes Jahr, als Versammlungen noch m\u00f6glich waren, hielt ich bei einer Partei einen Vortrag zum Thema Wahlkampf. 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