{"id":1437,"date":"2021-08-08T14:07:32","date_gmt":"2021-08-08T14:07:32","guid":{"rendered":"https:\/\/www.wahlkampfanalyse.ch\/?p=1437"},"modified":"2021-08-08T14:07:32","modified_gmt":"2021-08-08T14:07:32","slug":"gute-kampagnen-sind-guerilla-attacken-was-heisst-das","status":"publish","type":"post","link":"https:\/\/louisperron.com\/de\/gute-kampagnen-sind-guerilla-attacken-was-heisst-das\/","title":{"rendered":"Gute Kampagnen sind Guerilla-Attacken &#8211; Was heisst das?"},"content":{"rendered":"<p>Gute Wahl- und Abstimmungskampagnen sind wie Guerilla-Attacken. Das wird h\u00e4ufig so gesagt, aber was sind denn die Merkmale einer Guerilla? Es braucht \u00dcberraschung, Angriff, Kampfeswille, Tempo und kurze Entscheidungswege. Wer sich dies auf der Zunge vergehen l\u00e4sst, merkt bald: Das widerspricht dem Selbstverst\u00e4ndnis und der Funktionsweise der (b\u00fcrgerlichen) Parteien sowie der meisten Verb\u00e4nde diametral. Die Schweiz ist zudem noch ein f\u00f6deralistisches Land. Das heisst, dass die Kampagnenleitung mit kantonalen Sektionen zu k\u00e4mpfen hat, welche die nationale Strategie zuweilen untergraben. Guerilla-Attacken sind jedoch sicher nicht basisdemokratisch. Zu viele H\u00e4uptlinge und zu wenige Indianer; das ist ein h\u00e4ufiges Problem bei Kampagnen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gute Wahl- und Abstimmungskampagnen sind wie Guerilla-Attacken. Das wird h\u00e4ufig so gesagt, aber was sind denn die Merkmale einer Guerilla? Es braucht \u00dcberraschung, Angriff, Kampfeswille, Tempo und kurze Entscheidungswege. Wer sich dies auf der Zunge vergehen l\u00e4sst, merkt bald: Das widerspricht dem Selbstverst\u00e4ndnis und der Funktionsweise der (b\u00fcrgerlichen) Parteien sowie der meisten Verb\u00e4nde diametral. Die [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[203],"tags":[],"class_list":["post-1437","post","type-post","status-publish","format-standard","hentry","category-german-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gute Kampagnen sind Guerilla-Attacken - Was heisst das? - Dr. Louis Perron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louisperron.com\/de\/gute-kampagnen-sind-guerilla-attacken-was-heisst-das\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gute Kampagnen sind Guerilla-Attacken - Was heisst das? - Dr. Louis Perron\" \/>\n<meta property=\"og:description\" content=\"Gute Wahl- und Abstimmungskampagnen sind wie Guerilla-Attacken. Das wird h\u00e4ufig so gesagt, aber was sind denn die Merkmale einer Guerilla? Es braucht \u00dcberraschung, Angriff, Kampfeswille, Tempo und kurze Entscheidungswege. Wer sich dies auf der Zunge vergehen l\u00e4sst, merkt bald: Das widerspricht dem Selbstverst\u00e4ndnis und der Funktionsweise der (b\u00fcrgerlichen) Parteien sowie der meisten Verb\u00e4nde diametral. Die [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/louisperron.com\/de\/gute-kampagnen-sind-guerilla-attacken-was-heisst-das\/\" \/>\n<meta property=\"og:site_name\" content=\"Dr. Louis Perron\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Louis-Perron\/100077973579443\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-08T14:07:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/louisperron.com\/wp-content\/uploads\/2023\/11\/LP_home_shared-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Louis Perron\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dr_perron\" \/>\n<meta name=\"twitter:site\" content=\"@dr_perron\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Louis Perron\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/gute-kampagnen-sind-guerilla-attacken-was-heisst-das\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/gute-kampagnen-sind-guerilla-attacken-was-heisst-das\\\/\"},\"author\":{\"name\":\"Louis Perron\",\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#\\\/schema\\\/person\\\/3a3958efc8cf58b35f3d2d38d71d0128\"},\"headline\":\"Gute Kampagnen sind Guerilla-Attacken &#8211; Was heisst das?\",\"datePublished\":\"2021-08-08T14:07:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/gute-kampagnen-sind-guerilla-attacken-was-heisst-das\\\/\"},\"wordCount\":116,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#organization\"},\"articleSection\":[\"German Blog\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/louisperron.com\\\/de\\\/gute-kampagnen-sind-guerilla-attacken-was-heisst-das\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/gute-kampagnen-sind-guerilla-attacken-was-heisst-das\\\/\",\"url\":\"https:\\\/\\\/louisperron.com\\\/de\\\/gute-kampagnen-sind-guerilla-attacken-was-heisst-das\\\/\",\"name\":\"Gute Kampagnen sind Guerilla-Attacken - Was heisst das? - Dr. Louis Perron\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#website\"},\"datePublished\":\"2021-08-08T14:07:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/gute-kampagnen-sind-guerilla-attacken-was-heisst-das\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/louisperron.com\\\/de\\\/gute-kampagnen-sind-guerilla-attacken-was-heisst-das\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/gute-kampagnen-sind-guerilla-attacken-was-heisst-das\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/louisperron.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gute Kampagnen sind Guerilla-Attacken &#8211; Was heisst das?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/louisperron.com\\\/de\\\/\",\"name\":\"Dr. Louis Perron\",\"description\":\"Data Driven Strategies to Win Elections\",\"publisher\":{\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/louisperron.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#organization\",\"name\":\"Dr. Louis Perron\",\"url\":\"https:\\\/\\\/louisperron.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/louisperron.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/lp_header_logo.svg\",\"contentUrl\":\"https:\\\/\\\/louisperron.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/lp_header_logo.svg\",\"width\":200,\"height\":67,\"caption\":\"Dr. Louis Perron\"},\"image\":{\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/people\\\/Louis-Perron\\\/100077973579443\\\/\",\"https:\\\/\\\/x.com\\\/dr_perron\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/louis-perron\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@dr.perron\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#\\\/schema\\\/person\\\/3a3958efc8cf58b35f3d2d38d71d0128\",\"name\":\"Louis Perron\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92f9a7254cad2b387706c755e137baadde6ad66ac971d3f50263b354959708fd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92f9a7254cad2b387706c755e137baadde6ad66ac971d3f50263b354959708fd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92f9a7254cad2b387706c755e137baadde6ad66ac971d3f50263b354959708fd?s=96&d=mm&r=g\",\"caption\":\"Louis Perron\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gute Kampagnen sind Guerilla-Attacken - Was heisst das? - Dr. Louis Perron","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/louisperron.com\/de\/gute-kampagnen-sind-guerilla-attacken-was-heisst-das\/","og_locale":"de_DE","og_type":"article","og_title":"Gute Kampagnen sind Guerilla-Attacken - Was heisst das? - Dr. Louis Perron","og_description":"Gute Wahl- und Abstimmungskampagnen sind wie Guerilla-Attacken. Das wird h\u00e4ufig so gesagt, aber was sind denn die Merkmale einer Guerilla? Es braucht \u00dcberraschung, Angriff, Kampfeswille, Tempo und kurze Entscheidungswege. Wer sich dies auf der Zunge vergehen l\u00e4sst, merkt bald: Das widerspricht dem Selbstverst\u00e4ndnis und der Funktionsweise der (b\u00fcrgerlichen) Parteien sowie der meisten Verb\u00e4nde diametral. Die [&hellip;]","og_url":"https:\/\/louisperron.com\/de\/gute-kampagnen-sind-guerilla-attacken-was-heisst-das\/","og_site_name":"Dr. Louis Perron","article_publisher":"https:\/\/www.facebook.com\/people\/Louis-Perron\/100077973579443\/","article_published_time":"2021-08-08T14:07:32+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/louisperron.com\/wp-content\/uploads\/2023\/11\/LP_home_shared-1.jpg","type":"image\/jpeg"}],"author":"Louis Perron","twitter_card":"summary_large_image","twitter_creator":"@dr_perron","twitter_site":"@dr_perron","twitter_misc":{"Verfasst von":"Louis Perron","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/louisperron.com\/de\/gute-kampagnen-sind-guerilla-attacken-was-heisst-das\/#article","isPartOf":{"@id":"https:\/\/louisperron.com\/de\/gute-kampagnen-sind-guerilla-attacken-was-heisst-das\/"},"author":{"name":"Louis Perron","@id":"https:\/\/louisperron.com\/de\/#\/schema\/person\/3a3958efc8cf58b35f3d2d38d71d0128"},"headline":"Gute Kampagnen sind Guerilla-Attacken &#8211; Was heisst das?","datePublished":"2021-08-08T14:07:32+00:00","mainEntityOfPage":{"@id":"https:\/\/louisperron.com\/de\/gute-kampagnen-sind-guerilla-attacken-was-heisst-das\/"},"wordCount":116,"commentCount":0,"publisher":{"@id":"https:\/\/louisperron.com\/de\/#organization"},"articleSection":["German Blog"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/louisperron.com\/de\/gute-kampagnen-sind-guerilla-attacken-was-heisst-das\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/louisperron.com\/de\/gute-kampagnen-sind-guerilla-attacken-was-heisst-das\/","url":"https:\/\/louisperron.com\/de\/gute-kampagnen-sind-guerilla-attacken-was-heisst-das\/","name":"Gute Kampagnen sind Guerilla-Attacken - Was heisst das? - Dr. Louis Perron","isPartOf":{"@id":"https:\/\/louisperron.com\/de\/#website"},"datePublished":"2021-08-08T14:07:32+00:00","breadcrumb":{"@id":"https:\/\/louisperron.com\/de\/gute-kampagnen-sind-guerilla-attacken-was-heisst-das\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/louisperron.com\/de\/gute-kampagnen-sind-guerilla-attacken-was-heisst-das\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/louisperron.com\/de\/gute-kampagnen-sind-guerilla-attacken-was-heisst-das\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/louisperron.com\/de\/"},{"@type":"ListItem","position":2,"name":"Gute Kampagnen sind Guerilla-Attacken &#8211; Was heisst das?"}]},{"@type":"WebSite","@id":"https:\/\/louisperron.com\/de\/#website","url":"https:\/\/louisperron.com\/de\/","name":"Dr. Louis Perron","description":"Data Driven Strategies to Win Elections","publisher":{"@id":"https:\/\/louisperron.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/louisperron.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/louisperron.com\/de\/#organization","name":"Dr. Louis Perron","url":"https:\/\/louisperron.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/louisperron.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/louisperron.com\/wp-content\/uploads\/2023\/11\/lp_header_logo.svg","contentUrl":"https:\/\/louisperron.com\/wp-content\/uploads\/2023\/11\/lp_header_logo.svg","width":200,"height":67,"caption":"Dr. Louis Perron"},"image":{"@id":"https:\/\/louisperron.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/Louis-Perron\/100077973579443\/","https:\/\/x.com\/dr_perron","https:\/\/www.linkedin.com\/in\/louis-perron\/","https:\/\/www.youtube.com\/@dr.perron"]},{"@type":"Person","@id":"https:\/\/louisperron.com\/de\/#\/schema\/person\/3a3958efc8cf58b35f3d2d38d71d0128","name":"Louis Perron","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/92f9a7254cad2b387706c755e137baadde6ad66ac971d3f50263b354959708fd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/92f9a7254cad2b387706c755e137baadde6ad66ac971d3f50263b354959708fd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/92f9a7254cad2b387706c755e137baadde6ad66ac971d3f50263b354959708fd?s=96&d=mm&r=g","caption":"Louis Perron"}}]}},"_links":{"self":[{"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/posts\/1437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/comments?post=1437"}],"version-history":[{"count":0,"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/posts\/1437\/revisions"}],"wp:attachment":[{"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/media?parent=1437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/categories?post=1437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/tags?post=1437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}