{"id":1531,"date":"2022-01-30T14:25:53","date_gmt":"2022-01-30T14:25:53","guid":{"rendered":"https:\/\/www.wahlkampfanalyse.ch\/?p=1531"},"modified":"2022-01-30T14:25:53","modified_gmt":"2022-01-30T14:25:53","slug":"eine-formel-fur-ein-erfolgsversprechendes-kampagnenbudget","status":"publish","type":"post","link":"https:\/\/louisperron.com\/de\/eine-formel-fur-ein-erfolgsversprechendes-kampagnenbudget\/","title":{"rendered":"Eine Formel f\u00fcr ein erfolgsversprechendes Kampagnenbudget"},"content":{"rendered":"<p>Der franz\u00f6sische Politologe Serge Albouy sagt, dass politisches Marketing (wie jedes andere Marketing auch) eigentlich aus drei Phasen besteht: 1. Erforschung der politischen Nachfrage. 2. Definition des politischen Angebotes. 3. Verbreitung des politischen Angebotes.<\/p>\n<p>Wer in einer Perspektive des politischen Marketings agiert, produziert also nicht wild Plakate und andere Materialen drauf los. Der Schl\u00fcssel liegt in der Abstimmung zwischen politischer Nachfrage und politischem Angebot.<\/p>\n<p>Ein sinnvoller Verteilschl\u00fcssel f\u00fcr Wahl- und Abstimmungskampagnen sieht demnach ungef\u00e4hr wie folgt aus: 15% f\u00fcr die erste Phase (quantitative und qualitative Meinungsforschung, Gegneranalyse). 20% f\u00fcr die Produktion der Kampagnenmittel. 65% f\u00fcr die Verbreitung des politischen Angebotes.<\/p>\n<p>Je nach Land, Situation und Ausgangslage k\u00f6nnen diese Zahlen legitimerweise variieren. Es macht aber wenig Sinn, die H\u00e4lfte des Kampagnenbudgets f\u00fcr eine Umfrage auszugeben, wenn man nachher kaum mehr Mittel hat, die Kampagne sichtbar zu machen. Andererseits ist es dumm, siebenstellige Betr\u00e4ge zu verpulvern, ohne sie vorher in Fokusgruppen (Agentur extern) getestet zu haben. Wichtig finde ich auch, dass man sich selber von Anfang an reinen Wein serviert. Ich halte wenig von Kampagnenbudgets, die zwar verdaubar aussehen, aber eigentlich alle Beteiligten wissen, dass es nicht reichen wird.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der franz\u00f6sische Politologe Serge Albouy sagt, dass politisches Marketing (wie jedes andere Marketing auch) eigentlich aus drei Phasen besteht: 1. Erforschung der politischen Nachfrage. 2. Definition des politischen Angebotes. 3. Verbreitung des politischen Angebotes. Wer in einer Perspektive des politischen Marketings agiert, produziert also nicht wild Plakate und andere Materialen drauf los. Der Schl\u00fcssel liegt [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[203],"tags":[],"class_list":["post-1531","post","type-post","status-publish","format-standard","hentry","category-german-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eine Formel f\u00fcr ein erfolgsversprechendes Kampagnenbudget - Dr. Louis Perron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louisperron.com\/de\/eine-formel-fur-ein-erfolgsversprechendes-kampagnenbudget\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eine Formel f\u00fcr ein erfolgsversprechendes Kampagnenbudget - Dr. Louis Perron\" \/>\n<meta property=\"og:description\" content=\"Der franz\u00f6sische Politologe Serge Albouy sagt, dass politisches Marketing (wie jedes andere Marketing auch) eigentlich aus drei Phasen besteht: 1. 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