{"id":1576,"date":"2022-03-13T12:06:58","date_gmt":"2022-03-13T12:06:58","guid":{"rendered":"https:\/\/www.wahlkampfanalyse.ch\/?p=1576"},"modified":"2022-03-13T12:06:58","modified_gmt":"2022-03-13T12:06:58","slug":"neue-publikation-auf-persoenlich-com","status":"publish","type":"post","link":"https:\/\/louisperron.com\/de\/neue-publikation-auf-persoenlich-com\/","title":{"rendered":"Neue Publikation auf persoenlich.com"},"content":{"rendered":"<p>Wenn man eine Kampagne plant, sollte man sich selber von Anfang an reinen Wein servieren. Ich halte wenig von Kampagnenbudgets, die zwar verdaubar aussehen, bei denen aber eigentlich alle Beteiligten wissen, dass es nicht reichen wird und ein paar Wochen vor der Wahl oder Abstimmung dann Panik ausbrechen wird. Oft wird w\u00e4hrend der letzten Wochen einer Kampagne deshalb auch massiv Geld verschwendet. Wie man sinnvollerweise eine Kampagne plant, damit sie ein Erfolg wird, erkl\u00e4re ich <a href=\"https:\/\/www.persoenlich.com\/blog\/so-wird-die-kampagne-ein-erfolg\">im neuen Beitrag f\u00fcr persoenlich.com<\/a>, dem Magazin der Schweizer Kommunikations- und Werbebranche.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wenn man eine Kampagne plant, sollte man sich selber von Anfang an reinen Wein servieren. Ich halte wenig von Kampagnenbudgets, die zwar verdaubar aussehen, bei denen aber eigentlich alle Beteiligten wissen, dass es nicht reichen wird und ein paar Wochen vor der Wahl oder Abstimmung dann Panik ausbrechen wird. Oft wird w\u00e4hrend der letzten Wochen [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[203],"tags":[],"class_list":["post-1576","post","type-post","status-publish","format-standard","hentry","category-german-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neue Publikation auf persoenlich.com - Dr. Louis Perron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louisperron.com\/de\/neue-publikation-auf-persoenlich-com\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neue Publikation auf persoenlich.com - Dr. Louis Perron\" \/>\n<meta property=\"og:description\" content=\"Wenn man eine Kampagne plant, sollte man sich selber von Anfang an reinen Wein servieren. 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