{"id":1639,"date":"2022-07-10T16:02:32","date_gmt":"2022-07-10T16:02:32","guid":{"rendered":"https:\/\/www.wahlkampfanalyse.ch\/?p=1639"},"modified":"2022-07-10T16:02:32","modified_gmt":"2022-07-10T16:02:32","slug":"die-vier-m-fur-eine-erfolgreiche-kampagne","status":"publish","type":"post","link":"https:\/\/louisperron.com\/de\/die-vier-m-fur-eine-erfolgreiche-kampagne\/","title":{"rendered":"Die vier M f\u00fcr eine erfolgreiche Kampagne"},"content":{"rendered":"<p>Es braucht vier M f\u00fcr eine erfolgreiche Wahlkampagne:<\/p>\n<ul>\n<li>Message (Achtung: eine Message ist mehr als ein Slogan)<\/li>\n<li>Media (wir unterscheiden paid, earned, social und owned media)<\/li>\n<li>Money (es hilft, ist aber kein Selbstl\u00e4ufer)<\/li>\n<li>Make no Mistakes (wie beispielsweise inhaltsleere Propaganda)<\/li>\n<\/ul>\n<p>So erkl\u00e4re ich das in meinem TEDx Talk. Dieser wurde mittlerweile auf <a href=\"https:\/\/www.youtube.com\/watch?v=6Wo89K-uc7U\">YouTube<\/a> und auf der <a href=\"https:\/\/www.ted.com\/talks\/louis_perron_how_to_win_election_campaigns_in_a_changing_world_apr_2020\">Webseite von TED<\/a> mehr als 200&#8217;000 Mal angeschaut! Judihui!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es braucht vier M f\u00fcr eine erfolgreiche Wahlkampagne: Message (Achtung: eine Message ist mehr als ein Slogan) Media (wir unterscheiden paid, earned, social und owned media) Money (es hilft, ist aber kein Selbstl\u00e4ufer) Make no Mistakes (wie beispielsweise inhaltsleere Propaganda) So erkl\u00e4re ich das in meinem TEDx Talk. Dieser wurde mittlerweile auf YouTube und auf [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[203],"tags":[],"class_list":["post-1639","post","type-post","status-publish","format-standard","hentry","category-german-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Die vier M f\u00fcr eine erfolgreiche Kampagne - Dr. Louis Perron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louisperron.com\/de\/die-vier-m-fur-eine-erfolgreiche-kampagne\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die vier M f\u00fcr eine erfolgreiche Kampagne - Dr. Louis Perron\" \/>\n<meta property=\"og:description\" content=\"Es braucht vier M f\u00fcr eine erfolgreiche Wahlkampagne: Message (Achtung: eine Message ist mehr als ein Slogan) Media (wir unterscheiden paid, earned, social und owned media) Money (es hilft, ist aber kein Selbstl\u00e4ufer) Make no Mistakes (wie beispielsweise inhaltsleere Propaganda) So erkl\u00e4re ich das in meinem TEDx Talk. 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