{"id":1655,"date":"2022-08-07T14:29:48","date_gmt":"2022-08-07T14:29:48","guid":{"rendered":"https:\/\/www.wahlkampfanalyse.ch\/?p=1655"},"modified":"2022-08-07T14:29:48","modified_gmt":"2022-08-07T14:29:48","slug":"negative-campaigning-ist-omniprasent-und-erschreckend-effizient","status":"publish","type":"post","link":"https:\/\/louisperron.com\/de\/negative-campaigning-ist-omniprasent-und-erschreckend-effizient\/","title":{"rendered":"&#8222;Negative Campaigning&#8220; ist omnipr\u00e4sent und erschreckend effizient"},"content":{"rendered":"<p>Viele Menschen in Europa meinen, die Fernsehwerbung mit frontalen Angriffen sei eine amerikanische Eigenheit. In der Tat l\u00e4uft \u00abNegative Campaigning\u00bb in den USA sehr explizit und direkt zwischen den Kandidaten. Der L\u00f6wenanteil der politischen TV-Spots besteht aus Angriffen auf den Gegner. Nur weil es das bei uns so nicht gibt, heisst es aber nicht, dass es kein &#8222;Negative Campaigning&#8220; g\u00e4be. Ganz im Gegenteil. Es findet einfach h\u00e4ufig indirekt via Medien statt.<\/p>\n<p>Denken Sie zum Beispiel an die F\u00e4lle Geri M\u00fcller, Jonas Fricker, Hans Fehr, Roman Burger, Claudia Nielsen, Yannick Buttet, Bruno Zuppiger, Carlo Conti, G\u00e9raldine Savary oder Pierre Maudet. Wer sich die F\u00e4lle auf der Zunge vergehen l\u00e4sst, merkt bald: W\u00e4hrend die Stimmbev\u00f6lkerung in den USA mittlerweile eher abgestumpft auf die zahlreichen Angriffe reagiert, ist es bei uns eigentlich erschreckend effizient. Und auch in Deutschland, \u00d6sterreich und Frankreich werden politische Karrieren innerhalb von Wochen beendet. Manchmal wegen Bagatellen und losgel\u00f6st von juristischen Fakten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viele Menschen in Europa meinen, die Fernsehwerbung mit frontalen Angriffen sei eine amerikanische Eigenheit. In der Tat l\u00e4uft \u00abNegative Campaigning\u00bb in den USA sehr explizit und direkt zwischen den Kandidaten. Der L\u00f6wenanteil der politischen TV-Spots besteht aus Angriffen auf den Gegner. Nur weil es das bei uns so nicht gibt, heisst es aber nicht, dass [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[203],"tags":[],"class_list":["post-1655","post","type-post","status-publish","format-standard","hentry","category-german-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Negative Campaigning&quot; ist omnipr\u00e4sent und erschreckend effizient - Dr. Louis Perron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louisperron.com\/de\/negative-campaigning-ist-omniprasent-und-erschreckend-effizient\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Negative Campaigning&quot; ist omnipr\u00e4sent und erschreckend effizient - Dr. Louis Perron\" \/>\n<meta property=\"og:description\" content=\"Viele Menschen in Europa meinen, die Fernsehwerbung mit frontalen Angriffen sei eine amerikanische Eigenheit. 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