{"id":1833,"date":"2023-05-21T13:00:22","date_gmt":"2023-05-21T13:00:22","guid":{"rendered":"https:\/\/www.wahlkampfanalyse.ch\/?p=1833"},"modified":"2023-05-21T13:00:22","modified_gmt":"2023-05-21T13:00:22","slug":"uber-giveaways-im-wahlkampf","status":"publish","type":"post","link":"https:\/\/louisperron.com\/de\/uber-giveaways-im-wahlkampf\/","title":{"rendered":"\u00dcber Giveaways im Wahlkampf"},"content":{"rendered":"<p>Ich war einmal bei einer Kantonalpartei eingeladen, um \u00fcber das Thema Wahlkampf zu referieren. W\u00e4hrend der Fragerunde wurde ich von einer Teilnehmerin gefragt, was ich denn von Giveaways im Wahlkampf halte. \u00ab<em>Geldverschwendung<\/em>\u00bb, lautete meine reflexartige Antwort. Sp\u00e4ter beim Ap\u00e9ro wurde mir gesagt, dass diejenige Person, welche die Frage gestellt hatte, eine Firma f\u00fcr Giveaways f\u00fchre.<\/p>\n<p>Trotzdem ist es meine Einsch\u00e4tzung. Ich habe das auch mehrmals in Fokusgruppen getestet: Die W\u00e4hlerinnen und W\u00e4hler machen sich sogar lustig \u00fcber \u00ab<em>die vielen Nast\u00fccher<\/em>\u00bb, die sie vor Wahlen erhalten. Jemanden w\u00e4hlen w\u00fcrden sie deswegen sicher nicht. W\u00e4hlerinnen und W\u00e4hler gehen an die Urne, um ein politisches Statement zu machen.<\/p>\n<p>Wenn es denn unbedingt sein muss, dann sollte das Giveaway deshalb wenigstens die Botschaft und die Weltanschauung der Partei oder der Kandidaten kommunizieren, also zum Beispiel Jasskarten f\u00fcr die SVP oder ein Schild f\u00fcr ans Velo f\u00fcr die Gr\u00fcnen. Und ganz allgemein gilt im Wahlkampf: Mut zur politischen Aussage!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ich war einmal bei einer Kantonalpartei eingeladen, um \u00fcber das Thema Wahlkampf zu referieren. W\u00e4hrend der Fragerunde wurde ich von einer Teilnehmerin gefragt, was ich denn von Giveaways im Wahlkampf halte. \u00abGeldverschwendung\u00bb, lautete meine reflexartige Antwort. Sp\u00e4ter beim Ap\u00e9ro wurde mir gesagt, dass diejenige Person, welche die Frage gestellt hatte, eine Firma f\u00fcr Giveaways f\u00fchre. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[203],"tags":[],"class_list":["post-1833","post","type-post","status-publish","format-standard","hentry","category-german-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00dcber Giveaways im Wahlkampf - Dr. Louis Perron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louisperron.com\/de\/uber-giveaways-im-wahlkampf\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00dcber Giveaways im Wahlkampf - Dr. Louis Perron\" \/>\n<meta property=\"og:description\" content=\"Ich war einmal bei einer Kantonalpartei eingeladen, um \u00fcber das Thema Wahlkampf zu referieren. 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