{"id":1907,"date":"2023-10-08T11:00:41","date_gmt":"2023-10-08T11:00:41","guid":{"rendered":"https:\/\/www.wahlkampfanalyse.ch\/?p=1907"},"modified":"2023-10-08T11:00:41","modified_gmt":"2023-10-08T11:00:41","slug":"lacheln-oder-ernst-gucken-auf-dem-wahlplakat","status":"publish","type":"post","link":"https:\/\/louisperron.com\/de\/lacheln-oder-ernst-gucken-auf-dem-wahlplakat\/","title":{"rendered":"L\u00e4cheln oder ernst gucken auf dem Wahlplakat?"},"content":{"rendered":"<p>Letzte Woche hat mich ein Westschweizer Journalist kontaktiert. Seine Frage war, ob es besser ist, wenn Kandidaten auf einem Wahlplakat l\u00e4cheln oder ernst blicken.<\/p>\n<p>Diese Frage ist zuallererst einmal Ausdruck der Verzweiflung unserer Journalisten ob dem inhaltsleeren Wahlkampf. Es ist kurz vor den Wahlen und man m\u00fcsste \u00fcber den Wahlkampf berichten, aber der Wahlkampf ist derart flau, dass sich Jurnalisten irgendwelche Geschichten aus dem \u00c4rmel saugen m\u00fcssen.<\/p>\n<p>Das Visuelle ist im Wahlkampf durchaus wichtig, insofern es die politische Botschaft kommuniziert. Wenn man also zum Beispiel als Team antritt, warum nicht ein Bild produzieren, welches Teamgeist kommuniziert. Stattdessen sehen wir zu 80% in solchen F\u00e4llen offensichtlich Photoshop.<\/p>\n<p>Vor 20 Jahren, als Photoshop erfunden wurde, war das tats\u00e4chlich eine tolle Sache. Man konnte zusammen auf einem Bild erscheinen, ohne vorher gemeinsam ein Photoshooting gemacht zu haben. Aber bitte, es ist 20 Jahre her. Wo sind all die Kreativen und Fotografen?<\/p>\n<p>Ich habe Kundinnen und Kunden auch schon geraten, auf Fotos j\u00fcnger oder anders auszusehen. Aber ich kann mich nicht erinnern, dass ich geraten habe, zu l\u00e4cheln oder ernst in die Welt zu blicken. Und mir ist auch keine Wahl bekannt, die darob enschieden wurde.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Letzte Woche hat mich ein Westschweizer Journalist kontaktiert. Seine Frage war, ob es besser ist, wenn Kandidaten auf einem Wahlplakat l\u00e4cheln oder ernst blicken. Diese Frage ist zuallererst einmal Ausdruck der Verzweiflung unserer Journalisten ob dem inhaltsleeren Wahlkampf. Es ist kurz vor den Wahlen und man m\u00fcsste \u00fcber den Wahlkampf berichten, aber der Wahlkampf ist [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[203],"tags":[],"class_list":["post-1907","post","type-post","status-publish","format-standard","hentry","category-german-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u00e4cheln oder ernst gucken auf dem Wahlplakat? - Dr. Louis Perron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louisperron.com\/de\/lacheln-oder-ernst-gucken-auf-dem-wahlplakat\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u00e4cheln oder ernst gucken auf dem Wahlplakat? - Dr. Louis Perron\" \/>\n<meta property=\"og:description\" content=\"Letzte Woche hat mich ein Westschweizer Journalist kontaktiert. 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