{"id":27153,"date":"2021-05-09T00:00:51","date_gmt":"2021-05-09T00:00:51","guid":{"rendered":"https:\/\/www.wahlkampfanalyse.ch\/?p=1396"},"modified":"2021-05-09T00:00:51","modified_gmt":"2021-05-09T00:00:51","slug":"was-macht-ein-guter-lobbyist-aus","status":"publish","type":"post","link":"https:\/\/louisperron.com\/de\/was-macht-ein-guter-lobbyist-aus\/","title":{"rendered":"Was macht einen guten Lobbyisten aus?"},"content":{"rendered":"<p>Ein guter Lobbyist versteht sich nicht als Lobbyist, sondern als Kaufmann von Informationen. Er oder sie sucht Informationen und hat diese seinen Kontakten auch zu bieten.<\/p>\n<p>Eine gute Lobbyistin hat keine ideologischen Scheuklappen, sondern ist breit und in alle Parteien hinein vernetzt. Wenn ich schaue, wer auf LinkedIn mit wem vernetzt ist, dann stelle ich fest, dass viele vor allem zum Kirchenchor predigen: Linke Kampagnenmacher machen linke Kampagnen. B\u00fcrgerliche Kampagnenmacher machen b\u00fcrgerliche Kampagnen. Die Argumentationslinien sehen entsprechend immer gleich aus.<\/p>\n<p>Ein guter Lobbyist braucht mehrere Quellen f\u00fcr jede Information. Es wird nirgendwo so viel gelogen wie in der Wandelhalle. Ich nehme nie an, dass etwas so ist, wie meine Kundinnen und Kunden sagen, sondern \u00fcberpr\u00fcfe alles. \u00abCross examination\u00bb, sagt man dem im Gerichtssaal.<\/p>\n<p>Eine gute Lobbyistin hat ein tiefes Verst\u00e4ndnis der politischen Prozesse. Sie muss das Gras wachsen h\u00f6ren.<\/p>\n<p>Ein guter Lobbyist versteht mit allen Konsequenzen, dass die Schweiz ein mehrsprachiges Land ist. Vor allem Werbe- und PR-Agenturen vergessen oft, dass die politische Schweiz nicht nur aus Z\u00fcrich besteht. Bei vielen Themen ist das kantonale Lobbying zudem wichtiger als das Lobbying auf nationaler Ebene.<\/p>\n<p>Eine ethische Lobbyistin verrechnet nicht zwingend nach Stunden, denn sie ist keine Sekret\u00e4rin. Der Wert ihrer Arbeit liegt auch nicht nur in der Zeit, die sie mit dem Gr\u00fcnden von Interessengemeinschaften, der Organisation von Anl\u00e4ssen und dem Schreiben von Pressemitteilungen verbraten hat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ein guter Lobbyist versteht sich nicht als Lobbyist, sondern als Kaufmann von Informationen. Er oder sie sucht Informationen und hat diese seinen Kontakten auch zu bieten. Eine gute Lobbyistin hat keine ideologischen Scheuklappen, sondern ist breit und in alle Parteien hinein vernetzt. Wenn ich schaue, wer auf LinkedIn mit wem vernetzt ist, dann stelle ich [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[203],"tags":[],"class_list":["post-27153","post","type-post","status-publish","format-standard","hentry","category-german-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was macht einen guten Lobbyisten aus? - Dr. Louis Perron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louisperron.com\/de\/was-macht-ein-guter-lobbyist-aus\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was macht einen guten Lobbyisten aus? - Dr. Louis Perron\" \/>\n<meta property=\"og:description\" content=\"Ein guter Lobbyist versteht sich nicht als Lobbyist, sondern als Kaufmann von Informationen. Er oder sie sucht Informationen und hat diese seinen Kontakten auch zu bieten. Eine gute Lobbyistin hat keine ideologischen Scheuklappen, sondern ist breit und in alle Parteien hinein vernetzt. Wenn ich schaue, wer auf LinkedIn mit wem vernetzt ist, dann stelle ich [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/louisperron.com\/de\/was-macht-ein-guter-lobbyist-aus\/\" \/>\n<meta property=\"og:site_name\" content=\"Dr. Louis Perron\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Louis-Perron\/100077973579443\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-09T00:00:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/louisperron.com\/wp-content\/uploads\/2023\/11\/LP_home_shared-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Louis Perron\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dr_perron\" \/>\n<meta name=\"twitter:site\" content=\"@dr_perron\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Louis Perron\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/was-macht-ein-guter-lobbyist-aus\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/was-macht-ein-guter-lobbyist-aus\\\/\"},\"author\":{\"name\":\"Louis Perron\",\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#\\\/schema\\\/person\\\/3a3958efc8cf58b35f3d2d38d71d0128\"},\"headline\":\"Was macht einen guten Lobbyisten aus?\",\"datePublished\":\"2021-05-09T00:00:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/was-macht-ein-guter-lobbyist-aus\\\/\"},\"wordCount\":242,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#organization\"},\"articleSection\":[\"German Blog\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/louisperron.com\\\/de\\\/was-macht-ein-guter-lobbyist-aus\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/was-macht-ein-guter-lobbyist-aus\\\/\",\"url\":\"https:\\\/\\\/louisperron.com\\\/de\\\/was-macht-ein-guter-lobbyist-aus\\\/\",\"name\":\"Was macht einen guten Lobbyisten aus? - Dr. Louis Perron\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#website\"},\"datePublished\":\"2021-05-09T00:00:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/was-macht-ein-guter-lobbyist-aus\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/louisperron.com\\\/de\\\/was-macht-ein-guter-lobbyist-aus\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/was-macht-ein-guter-lobbyist-aus\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/louisperron.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Was macht einen guten Lobbyisten aus?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/louisperron.com\\\/de\\\/\",\"name\":\"Dr. Louis Perron\",\"description\":\"Data Driven Strategies to Win Elections\",\"publisher\":{\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/louisperron.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#organization\",\"name\":\"Dr. Louis Perron\",\"url\":\"https:\\\/\\\/louisperron.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/louisperron.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/lp_header_logo.svg\",\"contentUrl\":\"https:\\\/\\\/louisperron.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/lp_header_logo.svg\",\"width\":200,\"height\":67,\"caption\":\"Dr. Louis Perron\"},\"image\":{\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/people\\\/Louis-Perron\\\/100077973579443\\\/\",\"https:\\\/\\\/x.com\\\/dr_perron\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/louis-perron\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@dr.perron\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#\\\/schema\\\/person\\\/3a3958efc8cf58b35f3d2d38d71d0128\",\"name\":\"Louis Perron\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92f9a7254cad2b387706c755e137baadde6ad66ac971d3f50263b354959708fd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92f9a7254cad2b387706c755e137baadde6ad66ac971d3f50263b354959708fd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92f9a7254cad2b387706c755e137baadde6ad66ac971d3f50263b354959708fd?s=96&d=mm&r=g\",\"caption\":\"Louis Perron\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Was macht einen guten Lobbyisten aus? - Dr. Louis Perron","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/louisperron.com\/de\/was-macht-ein-guter-lobbyist-aus\/","og_locale":"de_DE","og_type":"article","og_title":"Was macht einen guten Lobbyisten aus? - Dr. Louis Perron","og_description":"Ein guter Lobbyist versteht sich nicht als Lobbyist, sondern als Kaufmann von Informationen. Er oder sie sucht Informationen und hat diese seinen Kontakten auch zu bieten. Eine gute Lobbyistin hat keine ideologischen Scheuklappen, sondern ist breit und in alle Parteien hinein vernetzt. Wenn ich schaue, wer auf LinkedIn mit wem vernetzt ist, dann stelle ich [&hellip;]","og_url":"https:\/\/louisperron.com\/de\/was-macht-ein-guter-lobbyist-aus\/","og_site_name":"Dr. Louis Perron","article_publisher":"https:\/\/www.facebook.com\/people\/Louis-Perron\/100077973579443\/","article_published_time":"2021-05-09T00:00:51+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/louisperron.com\/wp-content\/uploads\/2023\/11\/LP_home_shared-1.jpg","type":"image\/jpeg"}],"author":"Louis Perron","twitter_card":"summary_large_image","twitter_creator":"@dr_perron","twitter_site":"@dr_perron","twitter_misc":{"Verfasst von":"Louis Perron","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/louisperron.com\/de\/was-macht-ein-guter-lobbyist-aus\/#article","isPartOf":{"@id":"https:\/\/louisperron.com\/de\/was-macht-ein-guter-lobbyist-aus\/"},"author":{"name":"Louis Perron","@id":"https:\/\/louisperron.com\/de\/#\/schema\/person\/3a3958efc8cf58b35f3d2d38d71d0128"},"headline":"Was macht einen guten Lobbyisten aus?","datePublished":"2021-05-09T00:00:51+00:00","mainEntityOfPage":{"@id":"https:\/\/louisperron.com\/de\/was-macht-ein-guter-lobbyist-aus\/"},"wordCount":242,"commentCount":0,"publisher":{"@id":"https:\/\/louisperron.com\/de\/#organization"},"articleSection":["German Blog"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/louisperron.com\/de\/was-macht-ein-guter-lobbyist-aus\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/louisperron.com\/de\/was-macht-ein-guter-lobbyist-aus\/","url":"https:\/\/louisperron.com\/de\/was-macht-ein-guter-lobbyist-aus\/","name":"Was macht einen guten Lobbyisten aus? - Dr. Louis Perron","isPartOf":{"@id":"https:\/\/louisperron.com\/de\/#website"},"datePublished":"2021-05-09T00:00:51+00:00","breadcrumb":{"@id":"https:\/\/louisperron.com\/de\/was-macht-ein-guter-lobbyist-aus\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/louisperron.com\/de\/was-macht-ein-guter-lobbyist-aus\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/louisperron.com\/de\/was-macht-ein-guter-lobbyist-aus\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/louisperron.com\/de\/"},{"@type":"ListItem","position":2,"name":"Was macht einen guten Lobbyisten aus?"}]},{"@type":"WebSite","@id":"https:\/\/louisperron.com\/de\/#website","url":"https:\/\/louisperron.com\/de\/","name":"Dr. Louis Perron","description":"Data Driven Strategies to Win Elections","publisher":{"@id":"https:\/\/louisperron.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/louisperron.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/louisperron.com\/de\/#organization","name":"Dr. Louis Perron","url":"https:\/\/louisperron.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/louisperron.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/louisperron.com\/wp-content\/uploads\/2023\/11\/lp_header_logo.svg","contentUrl":"https:\/\/louisperron.com\/wp-content\/uploads\/2023\/11\/lp_header_logo.svg","width":200,"height":67,"caption":"Dr. Louis Perron"},"image":{"@id":"https:\/\/louisperron.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/Louis-Perron\/100077973579443\/","https:\/\/x.com\/dr_perron","https:\/\/www.linkedin.com\/in\/louis-perron\/","https:\/\/www.youtube.com\/@dr.perron"]},{"@type":"Person","@id":"https:\/\/louisperron.com\/de\/#\/schema\/person\/3a3958efc8cf58b35f3d2d38d71d0128","name":"Louis Perron","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/92f9a7254cad2b387706c755e137baadde6ad66ac971d3f50263b354959708fd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/92f9a7254cad2b387706c755e137baadde6ad66ac971d3f50263b354959708fd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/92f9a7254cad2b387706c755e137baadde6ad66ac971d3f50263b354959708fd?s=96&d=mm&r=g","caption":"Louis Perron"}}]}},"_links":{"self":[{"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/posts\/27153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/comments?post=27153"}],"version-history":[{"count":0,"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/posts\/27153\/revisions"}],"wp:attachment":[{"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/media?parent=27153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/categories?post=27153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/tags?post=27153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}