{"id":580,"date":"2018-08-23T14:22:00","date_gmt":"2018-08-23T14:22:00","guid":{"rendered":"https:\/\/louisperron.com\/was-ist-eine-fokusgruppe\/"},"modified":"2018-08-23T14:22:00","modified_gmt":"2018-08-23T14:22:00","slug":"was-ist-eine-fokusgruppe","status":"publish","type":"post","link":"https:\/\/louisperron.com\/de\/was-ist-eine-fokusgruppe\/","title":{"rendered":"Was ist eine Fokusgruppe?"},"content":{"rendered":"

In einer Fokusgruppe werden \u00fcblicherweise sechs bis zehn TeilnehmerInnen gemeinsam anhand eines strukturierten Fragebogens zu einem bestimmten Thema befragt. Das Instrument entstand nach dem zweiten Weltkrieg in den USA. Inzwischen geh\u00f6ren Fokusgruppen in der Marktforschung zum Standard. Das Instrument wird aber mittlerweile auch in der politischen Meinungsforschung eingesetzt, mit einigem Verzug nun zunehmend auch in der Schweiz. Mehr dazu in meinem Artikel f\u00fcr defacto.expert<\/a>.<\/p>\n

Perron Campaign Feed<\/div>\n","protected":false},"excerpt":{"rendered":"

In einer Fokusgruppe werden \u00fcblicherweise sechs bis zehn TeilnehmerInnen gemeinsam anhand eines strukturierten Fragebogens zu einem bestimmten Thema befragt. Das Instrument entstand nach dem zweiten Weltkrieg in den USA. Inzwischen geh\u00f6ren Fokusgruppen in der Marktforschung zum Standard. Das Instrument wird aber mittlerweile auch in der politischen Meinungsforschung eingesetzt, mit einigem Verzug nun zunehmend auch in […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[203],"tags":[],"class_list":["post-580","post","type-post","status-publish","format-standard","hentry","category-german-blog"],"yoast_head":"\nWas ist eine Fokusgruppe? - Dr. Louis Perron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louisperron.com\/de\/was-ist-eine-fokusgruppe\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was ist eine Fokusgruppe? - Dr. Louis Perron\" \/>\n<meta property=\"og:description\" content=\"In einer Fokusgruppe werden \u00fcblicherweise sechs bis zehn TeilnehmerInnen gemeinsam anhand eines strukturierten Fragebogens zu einem bestimmten Thema befragt. 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