{"id":805,"date":"2019-01-27T20:20:42","date_gmt":"2019-01-27T20:20:42","guid":{"rendered":"https:\/\/www.wahlkampfanalyse.ch\/?p=805"},"modified":"2019-01-27T20:20:42","modified_gmt":"2019-01-27T20:20:42","slug":"die-acht-lektionen-des-politischen-krisenmanagements","status":"publish","type":"post","link":"https:\/\/louisperron.com\/de\/die-acht-lektionen-des-politischen-krisenmanagements\/","title":{"rendered":"Die acht Lektionen des politischen Krisenmanagements"},"content":{"rendered":"<div>Viele Schweizerinnen und Schweizer meinen, die Fernsehwerbung mit frontalen Angriffen seien eine amerikanische Eigenheit. In der Tat l\u00e4uft \u00abNegative Campaigning\u00bb in den <span class=\"caps\">USA<\/span> sehr explizit und direkt zwischen den Kandidaten. In Europa findet \u00abNegative Campaigning\u00bb hingegen h\u00e4ufig via Medien statt. Wie die F\u00e4lle Geri M\u00fcller, Jonas Fricker, Alfred Heer, Roman Burger, Yannick Buttet, Bruno Zuppiger, G\u00e9raldine Savary und Pierre Maudet unter Umst\u00e4nden illustrieren, ist es aber auch bei uns omnipr\u00e4sent. In den <span class=\"caps\">USA<\/span> reagiert das Stimmvolk mittlerweile eher abgestumpft auf die Angriffe. Wie die erw\u00e4hnten F\u00e4lle zeigen, ist \u00abNegative Campaigning\u00bb bei uns aber erstaunlich effizient. W\u00e4hrend weniger Wochen k\u00f6nnen Karrieren beendet werden. Lesen Sie hier meine acht Lektionen zum politischen Krisenmanagement, publiziert auf der <a href=\"https:\/\/www.defacto.expert\/2019\/01\/25\/die-acht-lektionen-des-politischen-krisenmanagements\/\">politikwissenschaftlichen Transferplattform DeFacto<\/a>.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Viele Schweizerinnen und Schweizer meinen, die Fernsehwerbung mit frontalen Angriffen seien eine amerikanische Eigenheit. In der Tat l\u00e4uft \u00abNegative Campaigning\u00bb in den USA sehr explizit und direkt zwischen den Kandidaten. In Europa findet \u00abNegative Campaigning\u00bb hingegen h\u00e4ufig via Medien statt. Wie die F\u00e4lle Geri M\u00fcller, Jonas Fricker, Alfred Heer, Roman Burger, Yannick Buttet, Bruno Zuppiger, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[203],"tags":[],"class_list":["post-805","post","type-post","status-publish","format-standard","hentry","category-german-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Die acht Lektionen des politischen Krisenmanagements - Dr. Louis Perron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louisperron.com\/de\/die-acht-lektionen-des-politischen-krisenmanagements\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die acht Lektionen des politischen Krisenmanagements - Dr. Louis Perron\" \/>\n<meta property=\"og:description\" content=\"Viele Schweizerinnen und Schweizer meinen, die Fernsehwerbung mit frontalen Angriffen seien eine amerikanische Eigenheit. In der Tat l\u00e4uft \u00abNegative Campaigning\u00bb in den USA sehr explizit und direkt zwischen den Kandidaten. In Europa findet \u00abNegative Campaigning\u00bb hingegen h\u00e4ufig via Medien statt. Wie die F\u00e4lle Geri M\u00fcller, Jonas Fricker, Alfred Heer, Roman Burger, Yannick Buttet, Bruno Zuppiger, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/louisperron.com\/de\/die-acht-lektionen-des-politischen-krisenmanagements\/\" \/>\n<meta property=\"og:site_name\" content=\"Dr. Louis Perron\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Louis-Perron\/100077973579443\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-27T20:20:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/louisperron.com\/wp-content\/uploads\/2023\/11\/LP_home_shared-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Louis Perron\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dr_perron\" \/>\n<meta name=\"twitter:site\" content=\"@dr_perron\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Louis Perron\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/die-acht-lektionen-des-politischen-krisenmanagements\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/die-acht-lektionen-des-politischen-krisenmanagements\\\/\"},\"author\":{\"name\":\"Louis Perron\",\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#\\\/schema\\\/person\\\/3a3958efc8cf58b35f3d2d38d71d0128\"},\"headline\":\"Die acht Lektionen des politischen Krisenmanagements\",\"datePublished\":\"2019-01-27T20:20:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/die-acht-lektionen-des-politischen-krisenmanagements\\\/\"},\"wordCount\":134,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#organization\"},\"articleSection\":[\"German Blog\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/louisperron.com\\\/de\\\/die-acht-lektionen-des-politischen-krisenmanagements\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/die-acht-lektionen-des-politischen-krisenmanagements\\\/\",\"url\":\"https:\\\/\\\/louisperron.com\\\/de\\\/die-acht-lektionen-des-politischen-krisenmanagements\\\/\",\"name\":\"Die acht Lektionen des politischen Krisenmanagements - Dr. Louis Perron\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#website\"},\"datePublished\":\"2019-01-27T20:20:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/die-acht-lektionen-des-politischen-krisenmanagements\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/louisperron.com\\\/de\\\/die-acht-lektionen-des-politischen-krisenmanagements\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/die-acht-lektionen-des-politischen-krisenmanagements\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/louisperron.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Die acht Lektionen des politischen Krisenmanagements\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/louisperron.com\\\/de\\\/\",\"name\":\"Dr. Louis Perron\",\"description\":\"Data Driven Strategies to Win Elections\",\"publisher\":{\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/louisperron.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#organization\",\"name\":\"Dr. Louis Perron\",\"url\":\"https:\\\/\\\/louisperron.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/louisperron.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/lp_header_logo.svg\",\"contentUrl\":\"https:\\\/\\\/louisperron.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/lp_header_logo.svg\",\"width\":200,\"height\":67,\"caption\":\"Dr. Louis Perron\"},\"image\":{\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/people\\\/Louis-Perron\\\/100077973579443\\\/\",\"https:\\\/\\\/x.com\\\/dr_perron\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/louis-perron\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@dr.perron\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/louisperron.com\\\/de\\\/#\\\/schema\\\/person\\\/3a3958efc8cf58b35f3d2d38d71d0128\",\"name\":\"Louis Perron\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92f9a7254cad2b387706c755e137baadde6ad66ac971d3f50263b354959708fd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92f9a7254cad2b387706c755e137baadde6ad66ac971d3f50263b354959708fd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92f9a7254cad2b387706c755e137baadde6ad66ac971d3f50263b354959708fd?s=96&d=mm&r=g\",\"caption\":\"Louis Perron\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Die acht Lektionen des politischen Krisenmanagements - Dr. Louis Perron","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/louisperron.com\/de\/die-acht-lektionen-des-politischen-krisenmanagements\/","og_locale":"de_DE","og_type":"article","og_title":"Die acht Lektionen des politischen Krisenmanagements - Dr. Louis Perron","og_description":"Viele Schweizerinnen und Schweizer meinen, die Fernsehwerbung mit frontalen Angriffen seien eine amerikanische Eigenheit. In der Tat l\u00e4uft \u00abNegative Campaigning\u00bb in den USA sehr explizit und direkt zwischen den Kandidaten. In Europa findet \u00abNegative Campaigning\u00bb hingegen h\u00e4ufig via Medien statt. Wie die F\u00e4lle Geri M\u00fcller, Jonas Fricker, Alfred Heer, Roman Burger, Yannick Buttet, Bruno Zuppiger, [&hellip;]","og_url":"https:\/\/louisperron.com\/de\/die-acht-lektionen-des-politischen-krisenmanagements\/","og_site_name":"Dr. Louis Perron","article_publisher":"https:\/\/www.facebook.com\/people\/Louis-Perron\/100077973579443\/","article_published_time":"2019-01-27T20:20:42+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/louisperron.com\/wp-content\/uploads\/2023\/11\/LP_home_shared-1.jpg","type":"image\/jpeg"}],"author":"Louis Perron","twitter_card":"summary_large_image","twitter_creator":"@dr_perron","twitter_site":"@dr_perron","twitter_misc":{"Verfasst von":"Louis Perron","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/louisperron.com\/de\/die-acht-lektionen-des-politischen-krisenmanagements\/#article","isPartOf":{"@id":"https:\/\/louisperron.com\/de\/die-acht-lektionen-des-politischen-krisenmanagements\/"},"author":{"name":"Louis Perron","@id":"https:\/\/louisperron.com\/de\/#\/schema\/person\/3a3958efc8cf58b35f3d2d38d71d0128"},"headline":"Die acht Lektionen des politischen Krisenmanagements","datePublished":"2019-01-27T20:20:42+00:00","mainEntityOfPage":{"@id":"https:\/\/louisperron.com\/de\/die-acht-lektionen-des-politischen-krisenmanagements\/"},"wordCount":134,"commentCount":0,"publisher":{"@id":"https:\/\/louisperron.com\/de\/#organization"},"articleSection":["German Blog"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/louisperron.com\/de\/die-acht-lektionen-des-politischen-krisenmanagements\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/louisperron.com\/de\/die-acht-lektionen-des-politischen-krisenmanagements\/","url":"https:\/\/louisperron.com\/de\/die-acht-lektionen-des-politischen-krisenmanagements\/","name":"Die acht Lektionen des politischen Krisenmanagements - Dr. Louis Perron","isPartOf":{"@id":"https:\/\/louisperron.com\/de\/#website"},"datePublished":"2019-01-27T20:20:42+00:00","breadcrumb":{"@id":"https:\/\/louisperron.com\/de\/die-acht-lektionen-des-politischen-krisenmanagements\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/louisperron.com\/de\/die-acht-lektionen-des-politischen-krisenmanagements\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/louisperron.com\/de\/die-acht-lektionen-des-politischen-krisenmanagements\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/louisperron.com\/de\/"},{"@type":"ListItem","position":2,"name":"Die acht Lektionen des politischen Krisenmanagements"}]},{"@type":"WebSite","@id":"https:\/\/louisperron.com\/de\/#website","url":"https:\/\/louisperron.com\/de\/","name":"Dr. Louis Perron","description":"Data Driven Strategies to Win Elections","publisher":{"@id":"https:\/\/louisperron.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/louisperron.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/louisperron.com\/de\/#organization","name":"Dr. Louis Perron","url":"https:\/\/louisperron.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/louisperron.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/louisperron.com\/wp-content\/uploads\/2023\/11\/lp_header_logo.svg","contentUrl":"https:\/\/louisperron.com\/wp-content\/uploads\/2023\/11\/lp_header_logo.svg","width":200,"height":67,"caption":"Dr. Louis Perron"},"image":{"@id":"https:\/\/louisperron.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/Louis-Perron\/100077973579443\/","https:\/\/x.com\/dr_perron","https:\/\/www.linkedin.com\/in\/louis-perron\/","https:\/\/www.youtube.com\/@dr.perron"]},{"@type":"Person","@id":"https:\/\/louisperron.com\/de\/#\/schema\/person\/3a3958efc8cf58b35f3d2d38d71d0128","name":"Louis Perron","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/92f9a7254cad2b387706c755e137baadde6ad66ac971d3f50263b354959708fd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/92f9a7254cad2b387706c755e137baadde6ad66ac971d3f50263b354959708fd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/92f9a7254cad2b387706c755e137baadde6ad66ac971d3f50263b354959708fd?s=96&d=mm&r=g","caption":"Louis Perron"}}]}},"_links":{"self":[{"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/posts\/805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/comments?post=805"}],"version-history":[{"count":0,"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/posts\/805\/revisions"}],"wp:attachment":[{"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/media?parent=805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/categories?post=805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/louisperron.com\/de\/wp-json\/wp\/v2\/tags?post=805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}