{"id":832,"date":"2019-04-29T15:04:48","date_gmt":"2019-04-29T15:04:48","guid":{"rendered":"https:\/\/www.wahlkampfanalyse.ch\/?p=832"},"modified":"2019-04-29T15:04:48","modified_gmt":"2019-04-29T15:04:48","slug":"langweilig-aber-gut-der-neue-slogan-der-bdp","status":"publish","type":"post","link":"https:\/\/louisperron.com\/de\/langweilig-aber-gut-der-neue-slogan-der-bdp\/","title":{"rendered":"&#8222;Langweilig, aber gut&#8220;: Der neue Slogan der BDP"},"content":{"rendered":"<p>Die BDP zieht mit dem Slogan \u00ablangweilig, aber gut\u00bb in den Wahlkampf. Nun, ein Slogan kann einen Wahlkampf nicht entscheiden und die BDP hat seit dem Abgang von Eveline Widmer-Schlumpf offensichtlich ein Problem. Aber ich finde den Slogan eigentlich ziemlich gelungen! Slogans von Schweizer Kandidaten und Parteien sind h\u00e4ufig inhaltsleer und\/oder ein Wortspiel. Dabei sollte ein Slogan strategisch gesehen die eigene Message pr\u00e4gnant auf den Punkt bringen. Das ist hier der Fall. Der Slogan erregt wegen seiner bestechenden Ehrlichkeit in der Selbstanalyse mediale Aufmerksamkeit. H\u00e4tte die BDP \u00abdie l\u00f6sungsorientierte b\u00fcrgerliche Kraft\u00bb gew\u00e4hlt, h\u00e4tte das wohl kaum ein Journalist aufgegriffen. Zudem habe ich den Eindruck, dass sich viele B\u00fcrgerinnen und B\u00fcrger wieder etwas mehr \u00ablangweilige\u00bb Politik in Bundesbern w\u00fcnschen. Der dauernde Wahlkampf, die dauernden Provokationen und symbolischen Auseinandersetzungen haben sich etwas abgenutzt. Mein Statement f\u00fcr <a href=\"https:\/\/www.luzernerzeitung.ch\/schweiz\/ueberhaupt-nicht-langweilig-der-neue-slogan-der-bdp-bekommt-gute-noten-ld.1114563\" target=\"_blank\" rel=\"noopener\">die Luzerner Zeitung online<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die BDP zieht mit dem Slogan \u00ablangweilig, aber gut\u00bb in den Wahlkampf. Nun, ein Slogan kann einen Wahlkampf nicht entscheiden und die BDP hat seit dem Abgang von Eveline Widmer-Schlumpf offensichtlich ein Problem. Aber ich finde den Slogan eigentlich ziemlich gelungen! Slogans von Schweizer Kandidaten und Parteien sind h\u00e4ufig inhaltsleer und\/oder ein Wortspiel. Dabei sollte [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[203],"tags":[],"class_list":["post-832","post","type-post","status-publish","format-standard","hentry","category-german-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Langweilig, aber gut&quot;: Der neue Slogan der BDP - Dr. Louis Perron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louisperron.com\/de\/langweilig-aber-gut-der-neue-slogan-der-bdp\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Langweilig, aber gut&quot;: Der neue Slogan der BDP - Dr. Louis Perron\" \/>\n<meta property=\"og:description\" content=\"Die BDP zieht mit dem Slogan \u00ablangweilig, aber gut\u00bb in den Wahlkampf. Nun, ein Slogan kann einen Wahlkampf nicht entscheiden und die BDP hat seit dem Abgang von Eveline Widmer-Schlumpf offensichtlich ein Problem. Aber ich finde den Slogan eigentlich ziemlich gelungen! Slogans von Schweizer Kandidaten und Parteien sind h\u00e4ufig inhaltsleer und\/oder ein Wortspiel. 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