{"id":858,"date":"2019-08-11T23:34:42","date_gmt":"2019-08-11T23:34:42","guid":{"rendered":"https:\/\/www.wahlkampfanalyse.ch\/?p=858"},"modified":"2019-08-11T23:34:42","modified_gmt":"2019-08-11T23:34:42","slug":"der-schussel-fur-erfolgreiches-fundraising","status":"publish","type":"post","link":"https:\/\/louisperron.com\/de\/der-schussel-fur-erfolgreiches-fundraising\/","title":{"rendered":"Der Sch\u00fcssel f\u00fcr erfolgreiches Fundraising"},"content":{"rendered":"<p>Wie oft haben wir Kandidaten und Vertreter von Parteien und Komitees gesehen, die am Wahltag erkl\u00e4rten, sie h\u00e4tten verloren, weil sie zu wenig Geld gehabt h\u00e4tten. Wenn man Monate oder gar Jahre vor einer Wahl oder Abstimmung weiss, dass die Finanzen ein kritischer Faktor sein werden, warum nicht mehr Geld auftreiben? In mehr als zehn Jahren als Politberater habe ich noch keinen Kandidaten und keine Kandidatin getroffen, die verloren haben, weil sie zu viel Zeit und Aufmerksamkeit ins Fundraising investiert haben. Selbstverst\u00e4ndlich soll man dabei immer die gesetzlichen Bestimmungen und kulturellen Normen respektieren, aber mangelnde Finanzen sind h\u00e4ufig eine Ausrede. In der Schweiz haben wir oft Situationen, wo eine Seite zwei, drei oder f\u00fcnf mal mehr Geld hat. Mangelnde Finanzen sind also keine schlechte Ausrede, aber eben trotzdem: eine Ausrede.<\/p>\n<p>Hier ist der Schl\u00fcssel f\u00fcr erfolgreiches Fundraising: Man fragt f\u00fcr einen bestimmten Betrag, f\u00fcr eine bestimmte Sache, bis zu einem bestimmten Zeitpunkt: \u00abWir suchen 50 Leute, die je 500 Franken spenden k\u00f6nnen bis Ende Woche, sonst sind alle Plakatstellen weg\u00bb. Es sollte diejenige Person fragen, der es am schwierigsten ist, nein zu sagen. H\u00e4ufig ist das der Kandidat oder die Kandidatin, muss aber nicht zwingend der Fall sein. Eine Faustregel aus den USA lautet: Bettelbriefe sind f\u00fcr die ersten, einfachsten 20% der Spenden. Den Rest holt man \u00fcber den direkten Kontakt und das pers\u00f6nliche Gespr\u00e4ch. Crowdfunding kann eine Option sein, wenn man \u00abdie gute Sache\u00bb auf seiner Seite hat. Gem\u00e4ss meiner Erfahrung kann man f\u00fcr eine gute Idee auch immer Geld finden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wie oft haben wir Kandidaten und Vertreter von Parteien und Komitees gesehen, die am Wahltag erkl\u00e4rten, sie h\u00e4tten verloren, weil sie zu wenig Geld gehabt h\u00e4tten. Wenn man Monate oder gar Jahre vor einer Wahl oder Abstimmung weiss, dass die Finanzen ein kritischer Faktor sein werden, warum nicht mehr Geld auftreiben? In mehr als zehn [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[203],"tags":[],"class_list":["post-858","post","type-post","status-publish","format-standard","hentry","category-german-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Der Sch\u00fcssel f\u00fcr erfolgreiches Fundraising - Dr. Louis Perron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louisperron.com\/de\/der-schussel-fur-erfolgreiches-fundraising\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Der Sch\u00fcssel f\u00fcr erfolgreiches Fundraising - Dr. Louis Perron\" \/>\n<meta property=\"og:description\" content=\"Wie oft haben wir Kandidaten und Vertreter von Parteien und Komitees gesehen, die am Wahltag erkl\u00e4rten, sie h\u00e4tten verloren, weil sie zu wenig Geld gehabt h\u00e4tten. Wenn man Monate oder gar Jahre vor einer Wahl oder Abstimmung weiss, dass die Finanzen ein kritischer Faktor sein werden, warum nicht mehr Geld auftreiben? 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