{"id":872,"date":"2019-09-02T00:10:38","date_gmt":"2019-09-02T00:10:38","guid":{"rendered":"https:\/\/www.wahlkampfanalyse.ch\/?p=872"},"modified":"2019-09-02T00:10:38","modified_gmt":"2019-09-02T00:10:38","slug":"sp-wahlkampfvideo-traditionelle-linke-werte-modern-verpackt","status":"publish","type":"post","link":"https:\/\/louisperron.com\/de\/sp-wahlkampfvideo-traditionelle-linke-werte-modern-verpackt\/","title":{"rendered":"SP-Wahlkampfvideo: Traditionelle linke Werte modern verpackt"},"content":{"rendered":"<p>Eine Gruppe von SP-Nationalr\u00e4ten und Nationalr\u00e4tinnen lancierte letzte Woche ein Wahlkampfvideo. Es erinnert etwas an U.S-amerikanische Serien. Was n\u00fctzen solche Videos im Wahlkampf? Das kommt ganz auf das Video drauf an. Das Video &#8222;Welcome to SVP&#8220; vor vier Jahren hatte einen grossen Wirbel ausgel\u00f6st. Es war gut gemacht und bestechend selbstironisch. Es wurde offenbar mehr als eine Million Mal angeschaut und war w\u00e4hrend Wochen ein Thema in den Medien. Digital liegt allgemein im Trend. Meistens funktionieren solche Ideen beim zweiten Mal aber zumindest nicht besser.<\/p>\n<p>Die Strategie ist bei solchen Aktionen immer wie folgt: Erstens Mobilisierung der eigenen Unterst\u00fctzer, die das weiterleiten, liken und so aktiviert werden. Bei Nationalratswahlen muss man niemanden \u00fcberzeugen. Es gewinnt, wer die eigene potentielle W\u00e4hlerschaft mobilisieren kann. Zweitens geht es darum, eine Medienberichterstattung auszul\u00f6sen. Das Schlimmste ist bekanntlich, wenn eine Partei im Wahlkampf nicht mehr vorkommt. Das Video kommuniziert traditionelle linke Werte und eine klare inhaltliche Botschaft, welche mit etwas Humor und Showeffekten modern verpackt wurde; und man inhaltlich teilen kann oder nicht. Mehr dazu gibt\u2019s im Artikel auf <a href=\"http:\/\/m.20min.ch\/schweiz\/news\/story\/sp-und-svp-im-thriller-fieber-24245236\">20 Minuten online<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eine Gruppe von SP-Nationalr\u00e4ten und Nationalr\u00e4tinnen lancierte letzte Woche ein Wahlkampfvideo. Es erinnert etwas an U.S-amerikanische Serien. Was n\u00fctzen solche Videos im Wahlkampf? Das kommt ganz auf das Video drauf an. Das Video &#8222;Welcome to SVP&#8220; vor vier Jahren hatte einen grossen Wirbel ausgel\u00f6st. Es war gut gemacht und bestechend selbstironisch. Es wurde offenbar mehr [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[203],"tags":[],"class_list":["post-872","post","type-post","status-publish","format-standard","hentry","category-german-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SP-Wahlkampfvideo: Traditionelle linke Werte modern verpackt - Dr. Louis Perron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louisperron.com\/de\/sp-wahlkampfvideo-traditionelle-linke-werte-modern-verpackt\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SP-Wahlkampfvideo: Traditionelle linke Werte modern verpackt - Dr. Louis Perron\" \/>\n<meta property=\"og:description\" content=\"Eine Gruppe von SP-Nationalr\u00e4ten und Nationalr\u00e4tinnen lancierte letzte Woche ein Wahlkampfvideo. 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