Great Campaigns Are Never a Rerun of Previous Great Campaigns

Dr. Louis Perron
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How will your next campaign be different from your last one? I remember how I once asked a prospective client who wanted to run for higher office how his upcoming campaign will be different from the previous ones. I could see in his face that he has never thought about it that way. I always tell my clients who run for re-election and particularly those who run for higher office that their next campaign has to be different than their last one. Great campaigns may well contain elements of previous great campaigns, but they should never be a simple rerun.

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