How Will Your Next Campaign Be Different?

Dr. Louis Perron
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How will your next campaign be different from your last one? I remember how I once asked a prospective client who wanted to run for higher office how his upcoming campaign will be different from the previous ones. I could see in his face that he had never thought about it this way. While he had been thinking about his campaign for some time, he was basically envisioning it along the same lines as his past campaigns. I always tell my clients who run for re-election and particularly those who run for higher office that their next campaign has to be different from their last ones. Great campaigns may well contain elements of previous great campaigns, but they should never be a simple rerun. This is important advice especially for people who have run successfully for public office before.

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