I’m on Al Jazeera Discussing Campaign Slogans

Dr. Louis Perron
blog post louis

I was quoted in an article on Al Jazeera about campaign slogans. A good campaign slogan is more than a tagline or a play of words. It should express your overall message in a catchy way and with oomph. Ideally, it should also show contrast with your opponent. Read the article here.

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