Kiki Bakker of the Dutch VVD party recently spoke at the CampaignTech Europe conference in Berlin about innovation for campaigns. According to her, it takes three things for political campaigners to innovate:
- Raise more money
- Use every (local) election to try out new things
- Hire people that are smarter than you
I totally agree with her. In my experience, very few parties in Europe do all three of them.