At the end of last month, I was invited to give a TEDx Talk in Zurich. The topic of my talk was “How to Win Election Campaigns in a Changing World”. Well, it takes what I call the four “M’s” to win high-profile election campaigns:
Message: A good message is more than a slogan!
Media: Social media is part of any campaign, but greatly overestimated. Nobody changes his mind on social media.
Money: Too much can undermine discipline!
Make no Mistake: such as starting too late, not getting accurate research or producing campaign materials without content.
I’ll let you know as soon as the video is out. In the meantime, I wish you a great week!