My latest piece on how to sail to an easy reelection was picked up by the financial news website ValueWalk. You can read it here.
The main takeaways:
– Elections with an incumbent are foremost a referendum on the performance of the incumbent
– Great campaigns may contain elements from previous campaigns but are never a simple rerun of previous great campaigns
– Presidents and Prime Ministers usually get elected to do a specific thing. Call it a mandate. Once in office, they should be seen delivering on the mandate, and then quickly reinvent themselves as new issues appear on the political horizon.