My New Book Covered on Newsmax

Dr. Louis Perron
blog post louis

Argentina’s Javier Milei was just the latest example of an outsider candidate winning a stunning upset victory against the establishment. It seems that voters are increasingly willing to take a risk on challengers. At the time, Jair Bolsonaro in Brazil and Donald Trump in the U.S. were similar examples. Volodymyr Zelensky and Emmanuel Macron are two cases I write about in my new book “Beat the Incumbent.” While each of them is different and unique, I see a common pattern: they all doubled down on their advantages of being a challenger. Read the piece on Newsmax on my new book and the success of outsider candidates.

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