New Trends in Political Campaigns: Polarization

Dr. Louis Perron
blog post louis

These are exciting times in politics! Things change and they change at an increasingly fast pace. For the beginning of this new year, I will start a new series and formulate seven trends I observed and experienced about modern political campaigns. Today we start with polarization.

Politics in many countries is getting increasingly polarized. Geographic area, gender, age and education are the main drivers behind that polarization. And, many voters seem quite happy with this situation at the moment. The zeitgeist for many voters and politicians alike is to express themselves and to like what they agree with, but not really to expose themselves to the other side’s arguments. Look at the big and emotional debates such as the refugee crisis or the #MeToo movement: Until recently, I have heard very few nuancing voices. This might be an opportunity for the right candidate or party. Sooner or later, there will again be a political demand for balancing out various opinions, cooperation, and getting things done. This is not a self-starter, but could be successful if worked out properly and once the cost of the polarization becomes too high.

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