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Barack Obama
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- Social Media ≠ Public Opinion
- There’s No King Without a Kingdom
- Do You “Believe” in Surveys?
- Why Are Democratic Socialists Winning in Capitalism’s Homeland?
- Cancelled in Days: How Political Careers Collapse Online
- Winning Gen Z: The New Rules of Campaigning
- Beyond the Horse Race: Data, Myths, and Missed Calls
- Data Doesn’t Win Elections—Sound, Well-Implemented Strategy Does
- How Orbán Lost: The Strategic Mistakes Behind a Historic Defeat
- Hungary: How Péter Magyar Beat the Incumbent in a Landslide
- Eight Key Takeaways from “Uncharted” by Chris Whipple
- What’s Driving America’s Politics of Insult
- Trump Often Has a Point – But Not Much More
- The Siren Song of Gen Z
- Coalitions, Not Ideology, Win Elections
- Get to the Point, Make the Point, Repeat the Point
- Winning Elections in 2026 — Free Zoom Invite
- The Myth of Microtargeting: Why Campaigns Win Through Message, Not Models
- Political Instability in France: How A System Built to Prevent Chaos Has Collapsed Into It
- How Andrew Cuomo Could Have Won
- How Mamdani Pulled Off the Perfect Challenger Campaign
- François Mitterrand’s Urgently Needed Lesson for Today’s Politics
- The Message For Democrats in 2026 Should Not Be Kamala Harris Or Joe Biden
- Why (and How) I Have Never Lost an Incumbent Race
- The New Way to Raise (Unlimited) Money for Political Campaigns
- What Any Politician Can Learn from Donald Trump
- Is the American Eagle Ad Featuring Sydney Sweeney Racist?
- Summer Reading: Revenge —The Inside Story of Trump’s Return to Power
- Summer Reading: Original Sin—President Biden’s Decline, Its Cover-Up, and His Disastrous Choice to Run Again by Jake Tapper and Alex Thompson
- How to Prepare for a Meeting at the Oval Office
- A Checklist for a Winning Election Campaign Message
- Joe Biden and the Handling of a Post-Presidency
- Democrats Desperately Need a Competitive Primary in 2028
- Why Trump Would Still Beat Harris Today
- If You Get All Your Information From Social Media, Consider Yourself Uninformed
- A Crash Course in Crisis Management
- Are Democrats Still Alive?
- Running for Office is Cheaper than You Think
- Why Every Campaign Should Start With a Baseline Survey
- Three Steps Every Candidate Should Take Early On
- Will Friedrich Merz Now Govern With the AfD?
- Why Europeans Vote (Increasingly) Right-Wing
- The Politics of the Trade War
- Donald Trump and the Key for Effective Delivery Marketing
- How and Why Europe Has Become (Almost) Impossible to Govern
- Beating the Incumbent in the German Elections 2025
- Managing a Razor-Thin Majority in the U.S. House of Representatives
- My Favorite Book this Year
- Democrats, Stop It!
- Wouldn’t You Pardon Your Own Son?
- Did Donald Trump Win or Democrats Lose?
- Rate Yourself as a Challenger Candidate
- Tony Blair, Populism and the U.S. Presidential Election
- How Does One Beat an Incumbent?
- No, Harris Did Not Lose Because of Social Media
- Featured on Newsmax, Business Insider and Al Jazeera
- It’s the Economy, Stupid. Now and Forever.
- Stop It with the Undecided Voters
- The American Spectator Reviews “Beat the Incumbent”
- Nate Silver or Prof. Lichtman? It’s High Season for Prediction Models
- Watch My Latest Video on How to Read the Polls for the U.S. Presidential Race
- My Guest Article for Newsweek on Race and Polling
- Will Taylor Swift Win Kamala Harris the Election?
- The Bulldozer versus the Looks that Kill
- Handicapping the Most Important Presidential Debate Ever
- Is Donald Trump Trying to Lose the Election?
- The Polls in the U.S. Are Close – and Meaningless
- Is Donald Trump Trying to Lose the Election?
- Don’t Fall Into the Trap, Madame Vice President. No specifics!
- How Donald Trump Should Draw the Lines of Distinction versus Kamala Harris
- Rating Kamala Harris’ Speech at the Democratic National Convention
- Race in the Race
- Will Swift Boating Tim Walz Work?
- Who Will Win the Race to the White House?
- The Art of Negative Campaign Advertising
- Watch My Latest Video About Kamala Harris, Beyoncé and Charli XCX
- I’m Quoted in Newsweek on Celebrity Endorsements
- What Kamala Harris Needs to Do Now
- The Republican National Convention 2024
- A Changed Donald Trump?
- Donald Trump’s Most Important Decision
- Jill Biden Is Now the Most Important Democrat
- I’m on Al Jazeera Discussing Campaign Slogans
- I’m on C-SPAN Discussing My New Book “Beat the Incumbent”
- Why Trump’s Trials Don’t Hurt Him in the Polls
- I’m Quoted in USA Today on Celebrity Endorsements
- My Double Whopper for the British Daily Express
- My Latest Piece for Newsmax on Immigration as the Secret Weapon of the Right
- The Effect of Trump’s Legal Troubles on the Campaign Trail
- My Interview on American Sunrise about Polling in the U.S. Presidential Election
- How to Stay on Message Under Attack
- Abortion Becoming Key Issue
- I’m in The Guardian and The Straits Times
- Biden Doubling Down on Fundraising Incumbency Advantage
- Read My Piece for Newsweek on U.S. Presidential Election Polling
- My New Book Covered on Newsmax
- FOX News Pushing Back on Trump
- The Double Haters Will Decide 2024 Race
- The Real Reason Why Haley Continues
- How Joe Biden Can Win Reelection
- How Donald Trump Can Beat Joe Biden
- My New Book Is Available Today!
- Check Out My New Website
- My Op-ed for Townhall.com
- My Op-ed on RealClearPolitics
- What Makes a Great Chief of Staff
- The Five Keys for Effective Delivery Marketing
- More Than 400’000 Views For My TEDx Talk On Winning Elections
- A Simple Test to Check If Your Campaign Is On the Right Track
- The Swiss Went to the Polls and Nothing Has Changed?
- Is Ron DeSantis Ready for Prime Time?
- Why Companies Look at You as Cattle Instead of as a Customer
- Radio has changed election campaigns (and continues to do so)
- The Philippine Midterm Elections
- Why Everybody in DC Might Be Wrong About Trump
- How Will Your Next Campaign Be Different?
- When Focus Group Respondents Had Goose Bumps
- An Early Lead in the Polls Is Like Poison Putting Campaigns to Sleep
- Maximize Strengths or Neutralize Weaknesses?
- My Latest Piece Picked Up By Financial News Site ValueWalk
- Trump Indicted Again
- Best Election Campaign Strategies From My Best Clients
- What To Do When Your Campaign Is in Complete Chaos
- What Sports and Politics Have in Common
- Don’t Rely On Early Or Unscientific Surveys
- Dr. Perron in Daily Express on How Melania Saved Donald’s Campaign
- Prioritize Message Over Money
- Will Donald Trump Make a Deal?
- What Type of First Lady for the US?
- My Takeaways from the Debt Ceiling Deal
- Handicapping the Race for the Republican Presidential Nomination
- Don’t Fall Into the Trap—No Specifics
- Trump Found Liable for Sexual Abuse and Defamation – and What That Means for the Election Campaign
- Understanding the Dynamics of Election Campaigns
- My Latest Publication in France
- My Latest Piece Picked Up By Financial News Website ValueWalk
- How to Lose Reelection
- Political Fallout From Trump Indictment
- Will an Indictment Help Donald Trump Politically?
- Dr. Perron on Interlinks Podcast
- Dr. Perron in the Communication Intelligence Magazine on Obama’s Campaign Skills
- The Art and Science of Listening to Voters
- How to Make Something a Non-Issue
- How to Deal With Hecklers
- The Staggering Amount of Money in U.S. Election Campaigns
- A Vote for a Challenger Is a Wish, a Vote for an Incumbent Is a Verdict
- Respond to the Voters, Not Your Opponent
- Do Billionaires Win Elections?
- The Republican Freak Show in Washington D.C.
- Bye Bye 2022
- And The Best Campaigner of the Year 2022 Is…….
- Why Candidates Are Being Talked Into Running For Office
- How to Read the 2024 Primary Polls
- Dr. Perron in the British Daily Express On Trump’s Comeback
- How Every Serious Election Campaign Should Start
- The Real Reason Why Trump Is Running
- Why There Was No Red Wave In the U.S. Midterms
- Handicapping the U.S. Midterm Elections
- New Guest Article for the New York Editorial
- Time Is More Important Than Money
- If You Don’t Blow Your Own Horn, There’s No Music – Alan Weiss
- The Power of Inoculation
- 14’000 Contacts on LinkedIn and Counting
- Dr. Perron on Yahoo! Finance Regarding the U.S. Midterms
- What If Democrats Were to Defy History?
- How to Deal With Leaks
- Leaks, Overscheduling and Withholding Bad News – Key Weapons of the Senior Staff
- Political Fallout from the FBI Searchig Trump’s Mar-a-Lago
- Three Things That Make Me Giggle
- Get Daily Takeaways on Winning Elections
- The Reason Behind Joe Biden’s Historic Low Approval Rating
- My Latest Publication in France
- About the Exit of Mr. Brexit
- Three Things To Do at the End of An Election Campaign
- Great Congressional Leaders Have Great Staff
- The Key Question for Legislators
- About the Power of the Speaker of the House
- The Key to Effective Feedback Meetings
- Joe Biden Paradox: Record Job Growth, Low Approval Rating
- Nothing Like Trusting Yourself
- Midterm Elections: Sure Defeat for Democrats and Joe Biden?
- New Offering: Zoom Campaign Planning Session
- There Is No King Without a Kingdom
- James Carville: “Don’t let the little crap get in the way of the big shit”
- How Much Money Is Enough to Win an Election?
- My Guest Articles in the Helsinki Times
- My Latest French Publications on Election Campaigns
- Polarization as a Business Model
- The Purpose of a Tracking Survey
- Why First Impressions Matter (Including in Politics)
- Dr. Perron in the Korea Times on Presidential Debates
- How Message Development, Market Research, and Advertising Go Together in Election Campaigns
- A Checklist for a Winning Campaign Message
- Avail of a Coaching Call with Dr. Perron
- The Real Purpose of Election Surveys
- Why There Is an Increasing Number of Upset Elections
- Dr. Perron Is Handicapping the French Presidential Election for the British Daily Express
- Build Back Better and How to Pass Major Legislation
- My Pieces Picked Up by Helsinki Times and Yonkers Tribune
- Sebastian Kurz and the Three Reasons Why People Run for Office
- Three Things Candidates Should Do Early On
- Effective Campaign Ads
- My Recent French Publications
- U.S. House of Representatives Approved Infrastructure Bill
- The Political Impact of Inflation
- The Advantages of Women Candidates
- A Simple Formula to Win Any Election
- The First Step in Any Campaign
- Germans Voted And Everything Is Undecided?
- The Key to Successful Succession Campaigns
- Questions to Ask Before Hiring an Ad Agency or Consultant
- If You Were an Animal, What Animal Would You Be?
- Madam Speaker of the House
- My TEDx Talk on Winning Elections Just Reached 30k Views on YouTube
- How to Win a Local Election
- Quantitative vs. Qualitative Public Opinion Research
- What Every Politician Should Know about Sample Size
- What Every Politician Should Know about Surveys
- Sports and Politics: It’s Win or Lose
- If Mike Tyson Needed a Coach, What Makes You Think You Do Not?
- My Guest Article in the French Newspaper l’Opinion on Crisis Management
- When to Change the Campaign Message
- Party Building: You Can’t Hire Somebody to Do the Push Ups
- Flashback: How Joe Biden Won the Election
- Dr. Perron handicapping the French Presidential election for British Express
- Why the Polls Were Wrong in 2020
- My Guest Article in the French Newspaper l’Opinion
- Why is Joe Biden so Popular?
- Would Donald Trump Have Won Reelection Without Coronavirus?
- Dr. Perron Analyzing Germany’s Local Elections for British Paper Express
- The Case Against Direct Democracy
- Dr. Perron Quoted in the International Business Times
- What Has Changed in Ten Years of Teaching Political Marketing
- Did You Know that Angela Merkel Constantly Travels with a Stylist?
- Dr. Perron quoted in the British Express and picked up by TALKERS Magazine
- Last Call for My Webinar on Planning a Winning Election Campaign
- A Political Future for Ivanka Trump?
- Join My Webinar on Planning a Winning Election Campaign
- The Untold Fundraising Story of the 2020 Election
- What Business Leaders Can Learn from Biden on Consensus Building
- Dr. Perron Quoted on Forbes on How Joe Biden Can Unify the Country
- My Analysis on the 2020 U.S. Election Picked Up By TALKERS Magazine
- Can Joe Biden Unify the Country?
- Last Call to Sign Up for the Webinar Debrief on the U.S. Election
- Screw the U.S. Polling Industry
- What to Look for on Election Night?
- Will Trump Campaign Run Out of Money? My Quote on Zenger News Wire
- Join a Debrief of the U.S. Elections With Dr. Perron
- Republicans Against Trump
- How Has the U.S. Become So Polarized?
- The Anatomy of a Crisis
- Never Debate an Idiot, You’ll Always Lose
- What I Would Advise Donald Trump
- What Swing Voters Care About
- What the Polls Tell Us Post Conventions
- What’s Donald Trump’s Plan for a Second Term?
- Party Conventions: One Down, One to Go
- What’s Donald Trump’s Message?
- The Double Haters
- Joe Biden About to Select Vice Presidential Candidate
- The Art of the Political Attack
- Funny Things (Prospective) Clients Do
- My Last Blog Post Picked Up by TALKERS Magazine
- Don’t Interrupt When Your Opponent Self-Destructs
- Effective Feedback Meetings
- Great Crisis Management, What’s Next?
- The Lesser Evil Explained
- Forget Young Voters, The Old Deliver
- How Donald Trump Can Win Reelection
- Campaigning During and After the Coronavirus Crisis
- Crisis Talk – Comparison Between French President and Swiss Federal Councilor
- My TEDx Talk on Winning Elections Made it to Yahoo! Finance
- Bernie Sanders Drops Out of the Race
- Do Endorsements Matter in Election Campaigns?
- Every 2020 Election Has Fundamentally Changed
- Political Leadership During A Crisis such as the Coronavirus
- What Did Just Happen Last Week in the Democratic Primary?
- What Joe Biden’s Victory in South Carolina Means
- The Iowa Caucuses Are Days Away
- Why Winning An Election Campaign Is Less Expensive Than What You Think
- Don’t Sit on an Early Lead
- Bernie Sanders’ Record Fundraising
- The Impact of the Impeachment
- It Takes the Four “M” to Win High-Profile Campaigns
- How to Deal with an Ambush Interview
- Nancy Pelosi Won’t Have a Race Next Year
- What’s the Republican Message Going to Be?
- How to Read a Poll: Case Study for the City of Kyiv
- Stop Looking at Nationwide Polls for the Democratic Presidential Nomination
- The Power of Message Driven Fundraising
- Nothing like trusting yourself
- The Right Impeachment Communication Strategy
- Good News is the Best Inoculation Strategy
- The Politics of the Impeachment
- Time is More Important than Money
- Be a Lion Hunting Antelopes
- Election Campaigns in Complete Chaos
- How Will Your Next Campaign Be Different?
- Negative Campaigning: In Europe Top, in the U.S. Flop
- New Trends in Political Communication: Experience Is Becoming Less Important
- A Vote for a Challenger Is a Wish, a Vote for an Incumbent Is a Verdict
- The First 2020 Democratic Primary Debate
- Donald Trump: Reality TV for Politics
- New Trends in Political Communication: Nations are Increasingly Polarized
- European Elections Illustrate New Volatility
- Joe Biden Joins 2020 Race: The Succession to the Throne Isn’t Typically American
- Mueller Report: This is it
- Theresa May’s Spectacular Miscalculation
- Respond to the Voters, Not Your Opponent
- The Power of Qualitative Public Opinion Research
- What Every Politician Should Know about Survey Research
- What Makes a Great Political Ad
- Checklist for a Winning Campaign Message
- Overscheduling and Withholding Bad News – Key Weapons of the Senior Staff
- State of the Union Address: An Important “rendez vous” with the American People
- The Politics of the Government Shutdown
- Seven Lessons in Crisis Management
- How U.S. Presidents Win Re-Election
- Every Serious Campaign Should Start with a Baseline Survey
- Let’s Make 2019 a Year of Action
- Divided Government Doesn’t Have to End in Gridlock
- The U.S. Midterm Elections: It’s a Tie
- Brett Kavanaugh Appointed to Supreme Court
- Bob Woodward’s Bombshell Book on President Trump Published
- Watch Florida this Fall, THE Swing State
- John McCain, Senator and 2008 Presidential Candidate, Dead
- Manafort/Cohen: Guilty
- Summer Press Conference By German Chanellor Merkel
- New Trends in Political Campaigns: Digitalization is Changing Politics
- Inoculation Strategy against Rumors and Allegations
- New Trends in Political Campaigns: Experience Losing Importance
- Negative Campaigning: in Europe Top, in the U.S. Passé
- Big Data vs. Good Old Polling in Election Campaigns
- Impact of the Comey Book on President Trump’s Approval Ratings
- My Take on Big Data, Facebook and Cambridge Analytica
- New Trends in Political Campaigns: Realness and Authenticity Wins Elections
- New Trends in Political Campaigns: Volatility
- State of the Union: Democratic Response
- Donald Trump Delivers State of the Union Address
- New Trends in Political Campaigns: Polarization
- James Carville: “Don’t let the little crap get in the way of the big shit”
- Checklist for a Winning Campaign Message
- A Winning Campaign Message
- Austrian Elections: Center-Right and Populist Right Grow Simultaneously
- What Could Martin Schulz Have Done Differently?
- Insider Report about Martin Schulz’s Challenger Campaign
- The Purpose of a Campaign Slogan
- 2017 German Parliamentary Elections: Surveys and Forecast Models
- Prof. Hanspeter Kriesi Wins Mattei Dogan Foundation Prize 2017
- If You Want Something, You Will Find Ways…..
- Great Campaigns Are Never a Rerun of Previous Great Campaigns
- Time Is the Most Important Ressource in a Campaign
- Former German Chancellor Helmut Kohl: An Outstanding Campaigner
- Realness and Authenticity Win Elections
- The Generation of Slim Fit Politicians
- Innovation in Political Campaigns
- French versus U.S. Presidential Elections: Polls and Mandate
- Political Consulting Abroad
- The Assembly Democracy System ‘Landsgemeinde’: The Best Form of Direct Democracy?
- Strengths and Weaknesses in an Election Campaign
- The Art and Science of Focus Group Discussions
- Election Campaigns and the Electoral System
- Right-wing Populism in Europe
- Cost-Efficient Media Training
- Kellyanne Conway: Rhetorical Strategies
- Running for Office
- Money is Overestimated in Election Campaigns
- Decision to Run or Not to Run
- The Impact of Rumors and Allegations in Political Campaigns
- Maximize the Home Base: You’re Not a King If You Don’t Have a Kingdom
- Transition of Power in the USA
- Public affairs and lobbying
- All the best for 2017!
- Chat Bots, Fake News, Big Data
- Authenticity Wins Elections
- The U.S. Presidential Campaign: Battle of the Candidate Messages
- A Good Concession Speech
- Election Night: A General Advice for Candidates
- What to Look for on Election Night
- Clinton Email Investigation: Assessing the Political Damage
- The Electoral Map in the U.S. Presidential Election
- Early Voting Is Changing the Timing of Election Campaigns
- Crisis Communication: Lesson 5
- U.S. Presidential Election Campaign: The Second Televised Debate
- The Vice Presidential Debate
- The New York Times Reports Tax Bombshell about Donald Trump
- The First Presidential Debate: Hillary Clinton vs. Donald Trump
- The debates I
- The Race for the White House Has Gotten Closer
- Crisis Communication: Lesson 4
- Crisis Communication: Lesson 3
- The Race for the White House and the Electoral Map as of Today
- Clinton Emails: The FBI apparently found 15’000 new emails
- Crisis Communication: Lesson 2
- The Current Dynamics of the U.S. Presidential Campaign: Referendum on Donald Trump
- Crisis Communication: Lesson 1
- New York Post Publishes Nude Pictures of Melania Trump: Impact on the Campaign
- White men as a problem for Hillary Clinton
- The Democratic National Convention
- Democratic National Convention: Tim Kaine is Hillary’s pick for VP
- The 2016 Republican National Convention: Donald Trump’s acceptance speech
- U.S. Election Campaign: Selection of a Vice Presidential Candidate
- How to run against a populist candidate
- Why people run for public office
- Negative Campaigning in the U.S. and in Europe
- Analysis of the 2012 U.S. presidential election campaign
- How Sandy will influence the last few days of the election
- Joe Biden vs. Paul Ryan: Analysis of the vice presidential debate
- Analysis of the first presidential debate: 1:0 for Romney
- Debate preview: Form and substance will decide on win or lose
- “Don’t interrupt when your opponent self-destructs”
- How will the crisis in Libya and the Middle East play out politically?
- Is Paul Ryan an asset or will he become a liability for the Republican ticket?
- Who will be Mitt Romney’s Vice Presidential Candidate?
- The milestones ahead in the U.S. presidential election campaign
- Will Barack Obama win re-election?
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