Strengths and Weaknesses in an Election Campaign

author
Dr. Louis Perron
blog post louis

What should you do in an election campaign: emphasize your own strengths or neutralize your weaknesses? In most cases, it’s a smart combination of the two. An important factor in this respect is time because it takes time to neutralize weaknesses. The less time you have, the more you should just harp on your strengths. In the long run, wise politicians and candidates work on neutralizing their weaknesses. In the campaign jargon, we call this “inoculation” strategies.