There Is No King Without a Kingdom

Dr. Louis Perron
blog post louis

A client of mine once taught me this: there’s no king without a kingdom. What does that mean for electoral politics? If you are entering the home stretch of a campaign, you have to milk the votes in your kingdom to the maximum. This can be a geographically defined stronghold, or a socioeconomic group of the electorate, or an organization that is backing your candidacy. Candidates who lose a close election could almost always have found the lacking votes in their kingdom. If you have time, on the other hand, use it to do some outreach.

Sign up for my newsletter, The Campaign Doctor and get regular insights and takeaways on elections.

As a free gift, get access to my One Hour Exclusive Program on my New Book “Beat the Incumbent: Proven Strategies and Tactics to Win Elections”