Beyoncé and Charli XCX have explicitly or implicitly endorsed Kamala Harris. Is this a game changer?
In general, I’m skeptical about the power of celebrity endorsements. They can not deliver votes automatically, in particular in a situation as polarized as it is in the U.S. right now. For me as a consultant, the key is always how to use an endorsement strategically, what to do with it and how it fits into the overall campaign plan. In this case, it’s to use it as a door opener and as a bridge to younger voters. In that sense, it can help introduce the Vice President to a younger generation as a politician they can relate to more than they could relate to Biden or Trump. Read my quote on celebrity endorsements in Newsweek here.