In my last post, I wrote that a good campaign message should be simple and understandable. While this is a necessary pre-condition, it takes more for a winning campaign message. Here’s a checklist for a winning campaign message I learned from Dr. Ronald Faucheux’s book Running for Office. A good message should be:
• Short
• Relevant
• Believable
• Show contrast
• A coherent narrative
• Written down in a campaign plan
• Tested
• Be repeated over and over again
• Fully communicated