I think that many lobbyists spend way too much time trying to influence things which, in reality, they have little control over. Instead, we should spend more time trying to make the best out of a given situation.
Successful lobbyists don’t see themselves as lobbyists, but as merchandisers of information. They become experts in their fields and can communicate their know how in a way that both politicians and the public can absorb.
Read my latest publication about successful lobbying in the French newspaper l’Opinion, which I’m told is one of the top ten news sites in France.