Negative Campaigning: in Europe Top, in the U.S. Passé

author
Dr. Louis Perron
blog post louis

Negative campaigning has long been seen as the very heart of U.S. election campaigns. In recent times, however, it seems that it has lost a lot of its effectiveness. Just look at Hillary Clinton’s campaign that has invested so much into attack ads against Donald Trump. American voters have seen so many negative ads that they have become increasingly cynical and unreceptive to them. Ironically, it’s the exact opposite in Europe. Here, negative campaigning has never been more effective than before. If you look at what has happened recently in France, Britain or Switzerland, careers have crashed and sometimes ended within a couple of weeks. Of course, negative campaigning in Europe is not done through tv ads where one candidate hits another. It’s normally carried out via the media, but no less effective.