If voters believe rumors and allegations, it means that as a campaign or organization, you haven’t spread enough good news. This is why new candidates, who are not well-defined in the public eye, are oftentimes most vulnerable to scandals. The best inoculation strategy against a possible crisis therefore is to spread more good news. If you don’t blow your own horn, there’s no music.
Inoculation Strategy against Rumors and Allegations
Dr. Louis Perron
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