I’m also glad to share with you that the press release about that TEDx talk was picked up by more than a hundred American news websites. At the time of writing, the talk was mentioned and featured by Yahoo! Finance, MarketWatch, Daily Herald, Buffalo News, Pittsburgh Post-Gazette and numerous local news channels. And counting!
When you plan your next campaign, and as I detail in the TEDx talk, remember that it takes the four “M”s to win high-profile elections:
Message: A good message is more than a slogan, an issue or a play of words! It’s a coherent narrative why voters should vote for you or your party.
Media: Social media is now part of any campaign, but greatly overestimated. Nobody changes his or her mind on social media. The bigger your target audience, the less it’s a factor.
Money: Too much money can actually be a disadvantage because it undermines message and decision-making discipline.
Make No Mistake: Most common mistakes include starting too late, not getting accurate research or producing campaign materials without content.
Plenty of success!